Before you start segmenting customer data you require a certain level of knowledge about your customers. Most marketers add new fields at random, without adding it for a specific purpose.
Next time you start building data, you should hold a clear picture of the objective, and purpose of maintaining data. Based on our experience, we have listed few self question for you to answer before you build a comprehensive database.
- What is the objective of adding new fields?
- What kind of data do you require for your marketing?
- When was that data collected?
- How can I find the best customer?
- How do I sort customer based on their preference?
- What all channels do I require to communicate offer to customers?
- Can I see the last purchase?
- Which data will help me to persolize email communication?
Hi Dear,
ReplyDeleteThis is mark from webmailinglists.com. Yes you are right, usually we will collate the data in general or based on the category. But when it comes to customer requirement it should be deeper category. So we should have the knowledge before supporting & sending the data to client. Based on client requirement we have to sort out the list.
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