Tuesday, January 4, 2011

Complete Data Support

A Pioneer in Data Management

Data Support Central ™ is an on demand data management service available anytime via remote support. We offer exclusive data cleansing, lead management as an all inclusive subscription service.

With our support services, you don't require infrastructure facilities, no software licences, no knowledge base or hardware to buy, and budget spend on hiring and training

Complete data support gives you freedom on all data voes ( duplicates, junk data). You can focus on your email marketing strategy whilst Data Support Central ™ takes care of the rest.

Wednesday, December 22, 2010

Fast Data Audit - B2B

“What do You Need better data?” …… Apply check on your data to stimulate your marketing!

… Avoid the typical mistakes of duplicate mailing or sending multiple Newsletters!
… Get value from CRM data. Get accurate predictions!
… Have confidence in your data!

Data Support Central works with you to meet your customer centric data needs. We help you build stronger relationships, trust , value from database marketing & repeat business.

Apart from remote services we can provide continous monitoring of your data. Get in touch with our representative for a detailed assessment of your data.

Tuesday, December 21, 2010

Our Data Support Services:


Flex Your Data Muscle 
Data Support Central provides comprehensive data management solutions to small and mid-sized business units. We use array of data cleansing services to sort out the issues in your customer datafile.
Our array of data management services cover:
  • B2B Data Validation
  • B2B Data Formatting
  • B2B Data Appending
  • B2B Data De-Duplication
  • B2B Data Updation
Through remote processing of your data, we can ensure correct, accurate and consistent data for your business. Sign-up for sample append service.

Data Support Central can provide close scrutiny of your data through remote data management process:
  • Check for inconsistencies in data
  • Remove obsolete data
  • Merge duplicate data
  • Check for typos or spelling errors
  • Convert data in correct format
 We follow this data Cleansing process:
  • Send us your Data file via FTP or through email
  • We analyze your requirement
  • We recommend the test data Cleansing service
  • We pass your data analytic team to for processing
  • we format, remove duplicates or remove bad records
  • We add new data in the place of missing fields
  • We dispatch the data after final verification
The return file after appending will be given in the format of your choice. Most often we deliver a flat file or Excel file. Upload your file here or you can sign-up in the online form.

Tuesday, November 23, 2010

3common types of data quality flaws

Invalid data
You have data but it's obsolete. Wrong phone number, a nonexistent postal code, junk email address. These errors can be detected by proper scrutiny.

Incomplete data
Most often fields in your database are empty. Tracking such fields and finding valid data takes time and resources.

Inconsistent data
This happens mostly during data migration process or when you add bulk data from other sources. To avoid such inconsistencies, try to model your data for similar formatting.

Friday, October 15, 2010

Data Stewardship - Plan of Action

Answer key questions while evaluating data stewardship for a new project?
  1. Who are the stakeholders of the data?
  2. Who are the predominant user groups accessing data?
  3. Can each end user be identified?
  4. Who isresponsible for the capture, maintenance, distribution, and deletion of the data?
  5. Understand who are the critical stakeholders of data?
  6. What training programs are available to educate new processes?

Friday, October 1, 2010

Improve CRM initiatives by scrubbing bad Records

Your customers, CRM, markets and lead generation efforts are critical business assets; however, the performance of these could be undermined by one single factor: DATA.

Malign data in your data file can lead to bad CRM output & critical corporate errors. Before data shows age, put control on the data quality process through data management process.

CRM Data Quality
Data Check Central can support you in this process by combining powerful data analysis, scrubbing, matching, and data hygiene steps to monitor the integrity of your CRM data.

Our data scrubbing service support your biz to:

  • Weed junk data from your customer data file
  • Maintain data consistency and accuracy of CRM data
  • Locate duplicate records or merge multiple records into one
  • Append new data to your customer file
  • Maintain integrity of your customer database

NEXT STEP: B2B Data Enrichment

Find if your data has signs of aging. Before it effects your CRM, run data cleansing program to remove duplicates, and incorrect data from your database.

Thursday, September 16, 2010

Business Email Append? How and Why?

Email Append - Find your customers' email addresses
Email appending service adds valid email address to your customer’s record. Email append is used by B2B businesses marketers to solicit business and maintain a relationship with their client.
Why is email appending popular?
Adding email address of your customers to thousands of contacts is time consuming and expensive. Best way to quickly append email data to the customer records is through external email appending service.

How is email appending done?
During email appending process, your database is matched with the master database containing millions of contacts from your Industry or business. In the automated matching process, similar records are flagged and appended with correct email address. This way, your incomplete file is appended with deliverable email address.

It’s humanly impossible to append all records with email data. Email Append rate depends on the quality of in-house data and the size of master database.

During manual email appending, the records are appended manually. This is done when the data is unique.
Before delivering email appending file back to the user, all records are validated. This process minimizes undeliverable email addresses in your database and gives you maximum return on your investment.

Why do you need your customer’s Email Addresses?
  • Saves marketing cost by communicating through emails
  • Enables you to generate business enquires from email campaigns
  • Increases web traffic and improves the visitor counts
  • Save time and money when you market to your clients
  • Connect with your clients through digital medium
  • Reduce the dependence on postal marketing
  • Quick delivery of marketing communication
Now you have a better insight on email appending and how fresh email address can gain better understanding of your customers and prospects.
Find out for yourself about our powerful email appending service. Sign-Up now to get test append done. You can start complimentary append by sending a sample file of 25 records for processing.

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