Thursday, September 16, 2010

Business Email Append? How and Why?

Email Append - Find your customers' email addresses
Email appending service adds valid email address to your customer’s record. Email append is used by B2B businesses marketers to solicit business and maintain a relationship with their client.
Why is email appending popular?
Adding email address of your customers to thousands of contacts is time consuming and expensive. Best way to quickly append email data to the customer records is through external email appending service.

How is email appending done?
During email appending process, your database is matched with the master database containing millions of contacts from your Industry or business. In the automated matching process, similar records are flagged and appended with correct email address. This way, your incomplete file is appended with deliverable email address.

It’s humanly impossible to append all records with email data. Email Append rate depends on the quality of in-house data and the size of master database.

During manual email appending, the records are appended manually. This is done when the data is unique.
Before delivering email appending file back to the user, all records are validated. This process minimizes undeliverable email addresses in your database and gives you maximum return on your investment.

Why do you need your customer’s Email Addresses?
  • Saves marketing cost by communicating through emails
  • Enables you to generate business enquires from email campaigns
  • Increases web traffic and improves the visitor counts
  • Save time and money when you market to your clients
  • Connect with your clients through digital medium
  • Reduce the dependence on postal marketing
  • Quick delivery of marketing communication
Now you have a better insight on email appending and how fresh email address can gain better understanding of your customers and prospects.
Find out for yourself about our powerful email appending service. Sign-Up now to get test append done. You can start complimentary append by sending a sample file of 25 records for processing.

Tuesday, September 14, 2010

Questions to Build Your Customer Preference Profile

Self help questions for small Biz owners
  • Who are your most profitable customers?
  • What are the preferences of best customers?
  • How profitable are they?
  • What other products and services can you offer them?
  • How can you reach more prospects like your best customers more effectively?
Is your customer data helping you to create a clear picture of your customer through all points of contact? Are you able to track, develop, and create effective marketing campaigns or sales initiatives based on your data?
Enhance the customer experience with superior customer data. Information about your customers can be gathered through many customer touch points; websites, customer service, email newsletters, conferences, online purchases or off-site events.
By collecting and organizing valued information of customers help to build habits and preferences, you are embarking your business one step ahead of the competition.

For questions or comments on any of the data management services, sign-up for a no obligation support call from our representative.

Thursday, September 2, 2010

B2B data Assessment Questionnaire

18 self appraisal questions to access your data properties:

  • What is the purpose of customer database for your organization? Is it for marketing, sales, executive decision, etc.?
  • How much customers do you cover in your current customer database?
  • What is the tolerance limit you've set for duplicate records?
  • What are the various sources of data? email, fax, direct mailing address, phone, social profiles etc.
  • Is there a single view of your customers?
  • Does your data contain prospects as well as customers?
  • Are there data schemas available for the different data sources?
  • What online data are you tracking from online is available from web activity?
  • Do you track transaction history in your data?
  • Do maintain data through external partners or vendors?
  • Are you currently maintaining customer church status?
  • What efforts do you take to cleanse bad data? Who owns this process?
  • what percent of email addresses are available on the database?
  • Which channel of communication is widely used in marketing?
  • Do you append firmographics or demographics to customer/prospect data?
  • Are you using data for retention and acquisition programs?
  • How frequently is the data updated?
Questions above give you a blueprint to manage your data or gives you snapshot on data usage in your business. Answering these questions will give you direction to develop higher level of understanding on data properties used in business.

For pre-sales product information, please sign-in for a complimentary assessment of data.

Wednesday, August 18, 2010

Consistent Data Experience for Marketing


Data Support Central enables organizations to protect customer data and prevent churn of customers. Our data protection services enable our clients to capture, correlate, analyze, and remotely maintain data
Our customer data protection solution:
  • Helps ensure validity of data
  • Identifies and protects customer data
  • Validate data in real-time
  • Collects and analyzes customer data
Complete data of customers will help target your message to the right people. Apart from targeting B2B communication, data will help you to obtain a sharper image of the individuals who are interested in your products and services.
Our data discovery solution enables you to:
  • Add Business information (Corporate details, multiple contact info)
  • Add Telephone # and verify existing numbers (Business and Consumer)
  • Verify Email address and append new eMail ids
  • Reverse append via telephone and Email
  • Flag address (do not mail, do not call, deceased, etc)
Discover New Markets with Clean Data
Our phone verified business-to-business master-file enable you to get access of over 12 million businesses. Apart from these details, we overlay demographic, firmographic information as per your criteria. This special append service enable you to get the clearest picture of your customers.

Fix Data With Data Append Services
Now gain upper hand in data management through b2b Appending service. With fresh, verified information you can gain more control over your data and help you to market your business to SoHo’s and larger corporations.

Act Now to Clean Your Data!
Contact us now for a complimentary initial consultation when you can learn how we can help you identify business opportunities from your existing customer database.

Tuesday, August 10, 2010

Location, Location, Location!

Zero in your customer through geocoding

Adding zip code data or other location identifiers is the best way to connect with prospects around specific locality/coordinates. More biz marketers are using zip code data to promote relevant offers to prospects from specific region.

With heavy competition from the tight economy, many B2B & B2C marketers has started using geocentric information to entice and gain new markets.

What's Geocoding Service?

Geocoding process adds map coordinates, typically latitude and longitude to the customer data. Most biz has specific requirement when it comes to targeting customers.

Our Street Level Geocoding service enables you to:

  • Append latitude and longitude
  • Enable address standardization
  • Append ZIP+4
  • Append city/state/province

Locate your customers by Locality

By using our geo-coding service you can painlessly append geo-centric information to your data.

Our batch geocoding service use automated data tools to append millions of customer data with relevant data. Our custom geo-coding service is suitable for specific request that can’t be processed through our proprietary platform.

For first times we provide sample US and Canadian geocoding service. You can send us a sample 25 records and get accurate geocode information appended to your data. Avail this limited period offer by signing up with your details.

Business address parsing Service

B2B Address Parsing Service
Data Check Central can work on your customer file and implement customized business rules to make it more effective. Most databases inherently come with data entry errors, duplicate records, wrong addresses, and incorrect Zip Codes. All these lapses cost US companies millions of dollars in lost business opportunities and poor decisions

B2B Data Parsing Service
Our name parsing service takes care of wrong identify given to the users in your database. We use standardized data abbreviation to prefix, first, middle or initial, last, and suffix. Through DCC's data parsing solution you can discover the gender makeup of your list and use all the components of the name to personalize customer communication.

Features and Benefits of Address Parsing, Formatting and Standardization:
  • Increase response rates through personalized communications
  • Identify gender makeup of database for targeted marketing
  • Increase response rates to gender-specific markets
  • Reduce waste on fraudulent entries
  • Increases reliability of contact information
  • Parse service adds five components to the name
To cleanse, verify and standardize Business Data

DCC's parsing service helps you to clean-up and standardizing your entire customer database by separating multiple entries within a single field (ex. Kenneth L. Drucker separated into Kenneth, L., Drucker (3 fields)).
All our clients who have used this service has achieved higher productivity through uniform representation of name field. Parsing also improves the accuracy of personalization and increases the success of your campaign.

Our clients interested in name parsing also checked these services:
  1. Biz Data Append
  2. Zip Code Appending
  3. Phone number appending
  4. Social media appending
Request more information Or a FREE Trial of B2B name parsing service.

Monday, August 9, 2010

Postal Address verification and Standardization

postal address verification service

Standardize Postal address formats and fill in missing data

Data Check Central's Address standardization process is the latest in the line of business data management solution for small and medium sized businesses. We verify your customers' postal address by applying the guidelines given by the postal authority.

How we process United States postal address data

We start our postal address cleansing process by standardizing postal address with the accepted standards given by USPS. For example, we capitalize all the letters in the address.

From small changes in existing postal address to big changes in address format we review your data to match the required levels. This formatting greatly increases deliverability time and reduce the number of wrong deliveries.

As per the requirement of our customer, we undertake real-time and batch processing of data. Apart from processing postal records as per US postal rules, we comply with Canada, UK and Australian postal system. Such specific requests are processed as per the customized rules given by the client.

How Postal Address Append Works

We achieve high-level of matching through automated data analysis through our proprietary software. During this process, this tool analyzes and parses each address of your postal record with our 26 million postal databases. If postal fields are missing, misspelled or incorrect, the software flags the records and inserts/corrects the information, including zip codes.

How the process works

1. You send your data via FTP

2. We receive your data

3. You read the data and process the data

4. We export the results into accepted format

5. We return the data stream to you after standardizing spelling, abbreviation, and punctuation

6. You receive the resulting processed data with correct rural route addresses to city-style addresses

7. You verify and process the data stream

United States Postal Address Verification Service

We accept data from the following formats:

  • Microsoft Excel
  • Microsoft Access
  • Comma-separated (CSV)
  • Tab-delimited
  • Custom-delimited

Benefits of address standardization:

  • Lowers your biz postal charges
  • Reduces undeliverable mails
  • Improves mail delivery
  • Increase marketing ROI
  • Improved brand image
  • Immediately delivers accurate address data

Contact us today to discuss your company's mailing list standardization process. Sign-up now to refine your postal address as per USPS® address formatting guidelines or get missing ZIP+4 data in your postal database.

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