Customer Data Segmentation - 8 Tips

Before you start segmenting customer data you require a certain level of knowledge about your customers. Most marketers add new fields at random, without adding it for a specific purpose.

Next time you start building data, you should hold a clear picture of the objective, and purpose of maintaining data. Based on our experience, we have listed few self question for you to answer before you build a comprehensive database.

1. What is the objective of adding new fields?
2. What kind of data do you require for your marketing?
3. When was that data collected?
4. How can I find the best customer?
5. How do I sort customer based on their preference?
6. What all channels do I require to communicate offer to customers?
7. Can I see the last purchase? 
8. Which data will help me to persolize email communication?

 

Is Your Data Ready for 2012?

Very soon the holiday glitter will fade away leaving you on a new turf in 2012. It's another big year for your business to reach to people, impress and connect.

Most B2B business owners I talked to were bit apprehensive about the coming year.  The global economic cues are not something to cheer about. Despite all these gloomy weather forecasts, your business has to go on, strive onwards.

Data as a Differentiator
One important differentiator you can focus in your business is Data. But creating a solid foundation on your said is easier said than done.

Data Support Central, pioneer in data management service, helps business with multiple data management services.Our data management services includes:

• De-duping - Removing duplicate records
• Formatting Data - Moving data to the correct field
• Typos - Correcting misspelled names, addresses, etc. 

Data Support Central provides the tools and technology to establish the right connection with your prospects and subscriber base.

Happy Thanksgiving

Multiple Strategic Goals. One Key Asset - DATA!

Have you ever thought that your previous email campaign was not really as ineffective as it may have seemed? Are you sure your email contacts used in the campaign was at wrong?

Our value proposition is simple: Validated customer contact information gives better results in direct marketing. By validating your data through Data Support Central, you can generate higher return in ways you never thought possible. Moreover, you can update your data with other data like SIC code, social media profiles to connect with subscribers on a personal level

With our data management services you can:

Save time, make more money: Reach more subscribers in no time
Discover a new path to revenue: Connect with subscribers through multiple channels

Here’s how we service our clients:

Customized List Building / Data Appending Service
Database Enrichment, and data discovery Service
Telephonic Data Verification and Updation Service
CRM Data Cleansing and Data Structuring

we’re here to help small businesses improve the quality of data. For more information on our total data management service, please sign-up here for a free tour or for free sample data append.

Refurbish customer data into customer intelligent data

We’re closing in to 2011 holiday season. Time is running fast for e-retailers to refurbish customer data and make it ready for holiday season e-mail marketing.

A recent poll revealed that many e-retailers aren’t as proactive with maintaining data, as they should be. Of the 2,500 responders, only 31% have some system in place to update or clean customer data. So, what about the rest, 69% of e-retailers?

If you fall in the 69%, then it’s time you take active steps to cleanse your existing contacts. If you’re clueless on ways to refurbish data or if you are short of time, then Data Support Central can help you out.

We have customized data management services that can help you by:

Data Cleansing
Data Validation Service
Data deduping service
Data Management Service
Data Appending Service

In addition, we can help you add more fields in your database. For instance, we append social media profiles names to your existing record. So, do not waste any of the remaining days. Try to strengthen your corporate data by validating it with additional checks.

Please fill in the enquiry form to know more about our total data management and data appending service for 2011 holiday season. 

2 Steps in B2B Data Management

We take off the hassles of managing data from your side. Our efficient and reliable data management service is suitable for SMBs, SOHOs and non-profit organisations.

make it easier for business marketers to built, refresh and update marketing data. We support your business by keeping a close check on your data, 365 days a week. You can also opt to have our dedicated data staff to manage data for you.

 Here're your benefits:

Instant Value: Sales reps use fresh data without any fear of sending wrong mailers or dialing wrong numbers.
One-to-one relationship: Our in-depth data help our clients to communicate effectively .

To get results from your online marketing efforts, it's important to provide consistent, personalized experience that resonates with them. Data Support Central provide complete data-validation and data management service for online marketers and email marketers so that they don't have to deal with the trouble of managing in-house data.

We use these as the guiding principles to manage your data. All data processed by our team is:

• Verified and processed 
• adequate, relevant to the purpose
• accurate and in the right format
• secure

I'm sure you'll have more questions or queries on how we manage or bring value to existing data. Contact us by clicking this link. 

Thank you,

Clive

Learn about our services 

Find the pricing

Ready to buy now? Make the purchase

No Pain, All Gain, Do-It-Now Data Monitoring Services

At Data Check Central we monitor data for our clients. The Data Quality Monitor monitors the data quality according to your rules . As per the permission given by you, we also upload the data to your server after validating with set procedures. In business-to-business scenario, we use Data Quality Monitoring services to verify all the leads, customer data, CRM data, and marketing data in your repository.

For optimum CRM performance, data quality must be tracked over time. Data Check Central use manual and automated data monitoring tools to make it easy for businesses.

We take care of your data, so you can take care of your business. This mutually benefitial relationship help to achieve more by depending on quality data.

Our tools/service provide:

• Data quality dashboards, reports and trending:
• Ongoing Data Management Process
• E-mail Data Validation
• 24/7 Customer service

Our suite of data monitoring and data enrichment services provides rich, web-based monitoring services that allow business users to use correct data for marketing and business decisions.

Best,

Clive

Related posts:

1. Data Appending Because One Size Doesn’t Fit All
2. Email Appending For ROI
3. Social Media Appending
4. Customer Data Management