Data Quality Program - 2011

Every customer data from all kinds of interactions pours inside business storage spaces. But ironically, only 15% of data is used meaningfully by business owners or marketers.

The rapid explosion of data and the need to turn data into intelligent business information has driven data managers to look for effective data management systems.

Our goal is to enable you with the ability to capture data, rationalize it and disseminate it rapidly and accurately.

During 2010, we faced many challenges as direct marketers culled marketing budgets. We've learned to work better ways to do more, with less. This forced us to find new ways to wade through customer data and find meaningful connections.

Here’re few services that helped us to shine and improve performance:

·         Identify customers by Location (Standardize location, geo-pointers)

·         Identify Common traits (Create homogeneous sets)

·         Duplicate Removal Service (Detect Duplicates)

·         Validate Data (Standardize and enrich data with appending)

You too can add these services to improve value from your direct marketing. Maximize savings, increase response, and improve bottom line results!

Harness the power of dedicated data supervisors to improve the quality of your customer data. Reach us to know our tailor-made data appending services for your small business.