Dirt in your customer database

Email address helps you to connect with hundreds of customers across your sales territory; in seconds. That's the beauty of email marketing. But behind the beauty, lies all kinds of haphazard issues. Such intentional act makes email address most vulnerable to mistakes.

Some common situations include:
1. Bogus Addresses
New subscribers are wary of submitting their email address to you. They cook up some easy to type email address in your sign-up box. Common variation of bogus address goes like "asdf@asdf.com". There's no point in having bogus address in your database. Remove them
2. Prank Addresses
Some users give our address that resembles real people, but again it's not their address (e.g. billg@microsoft.com). Such address robs the ROI from your campaign.
3. Malicious Addresses
More dangerous traps are email address used to report spam. Such email Id's can do more harm than any good to your biz. (e.g. abuse@yahoo.com). Spot it out and clean it from your mailing address

Start bridging the gaps between data and your customers. We can plug up the data holes in our data and help you sail through improved data quality decisions. Here's something to pull the right spirits.

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