Customer Data Segmentation - 8 Tips

Before you start segmenting customer data you require a certain level of knowledge about your customers. Most marketers add new fields at random, without adding it for a specific purpose.

Next time you start building data, you should hold a clear picture of the objective, and purpose of maintaining data. Based on our experience, we have listed few self question for you to answer before you build a comprehensive database.

1. What is the objective of adding new fields?
2. What kind of data do you require for your marketing?
3. When was that data collected?
4. How can I find the best customer?
5. How do I sort customer based on their preference?
6. What all channels do I require to communicate offer to customers?
7. Can I see the last purchase? 
8. Which data will help me to persolize email communication?

 

Is Your Data Ready for 2012?

Very soon the holiday glitter will fade away leaving you on a new turf in 2012. It's another big year for your business to reach to people, impress and connect.

Most B2B business owners I talked to were bit apprehensive about the coming year.  The global economic cues are not something to cheer about. Despite all these gloomy weather forecasts, your business has to go on, strive onwards.

Data as a Differentiator
One important differentiator you can focus in your business is Data. But creating a solid foundation on your said is easier said than done.

Data Support Central, pioneer in data management service, helps business with multiple data management services.Our data management services includes:

• De-duping - Removing duplicate records
• Formatting Data - Moving data to the correct field
• Typos - Correcting misspelled names, addresses, etc. 

Data Support Central provides the tools and technology to establish the right connection with your prospects and subscriber base.

Happy Thanksgiving

Multiple Strategic Goals. One Key Asset - DATA!

Have you ever thought that your previous email campaign was not really as ineffective as it may have seemed? Are you sure your email contacts used in the campaign was at wrong?

Our value proposition is simple: Validated customer contact information gives better results in direct marketing. By validating your data through Data Support Central, you can generate higher return in ways you never thought possible. Moreover, you can update your data with other data like SIC code, social media profiles to connect with subscribers on a personal level

With our data management services you can:

Save time, make more money: Reach more subscribers in no time
Discover a new path to revenue: Connect with subscribers through multiple channels

Here’s how we service our clients:

Customized List Building / Data Appending Service
Database Enrichment, and data discovery Service
Telephonic Data Verification and Updation Service
CRM Data Cleansing and Data Structuring

we’re here to help small businesses improve the quality of data. For more information on our total data management service, please sign-up here for a free tour or for free sample data append.

Refurbish customer data into customer intelligent data

We’re closing in to 2011 holiday season. Time is running fast for e-retailers to refurbish customer data and make it ready for holiday season e-mail marketing.

A recent poll revealed that many e-retailers aren’t as proactive with maintaining data, as they should be. Of the 2,500 responders, only 31% have some system in place to update or clean customer data. So, what about the rest, 69% of e-retailers?

If you fall in the 69%, then it’s time you take active steps to cleanse your existing contacts. If you’re clueless on ways to refurbish data or if you are short of time, then Data Support Central can help you out.

We have customized data management services that can help you by:

Data Cleansing
Data Validation Service
Data deduping service
Data Management Service
Data Appending Service

In addition, we can help you add more fields in your database. For instance, we append social media profiles names to your existing record. So, do not waste any of the remaining days. Try to strengthen your corporate data by validating it with additional checks.

Please fill in the enquiry form to know more about our total data management and data appending service for 2011 holiday season. 

2 Steps in B2B Data Management

We take off the hassles of managing data from your side. Our efficient and reliable data management service is suitable for SMBs, SOHOs and non-profit organisations.

make it easier for business marketers to built, refresh and update marketing data. We support your business by keeping a close check on your data, 365 days a week. You can also opt to have our dedicated data staff to manage data for you.

 Here're your benefits:

Instant Value: Sales reps use fresh data without any fear of sending wrong mailers or dialing wrong numbers.
One-to-one relationship: Our in-depth data help our clients to communicate effectively .

To get results from your online marketing efforts, it's important to provide consistent, personalized experience that resonates with them. Data Support Central provide complete data-validation and data management service for online marketers and email marketers so that they don't have to deal with the trouble of managing in-house data.

We use these as the guiding principles to manage your data. All data processed by our team is:

• Verified and processed 
• adequate, relevant to the purpose
• accurate and in the right format
• secure

I'm sure you'll have more questions or queries on how we manage or bring value to existing data. Contact us by clicking this link. 

Thank you,

Clive

Learn about our services 

Find the pricing

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No Pain, All Gain, Do-It-Now Data Monitoring Services

At Data Check Central we monitor data for our clients. The Data Quality Monitor monitors the data quality according to your rules . As per the permission given by you, we also upload the data to your server after validating with set procedures. In business-to-business scenario, we use Data Quality Monitoring services to verify all the leads, customer data, CRM data, and marketing data in your repository.

For optimum CRM performance, data quality must be tracked over time. Data Check Central use manual and automated data monitoring tools to make it easy for businesses.

We take care of your data, so you can take care of your business. This mutually benefitial relationship help to achieve more by depending on quality data.

Our tools/service provide:

• Data quality dashboards, reports and trending:
• Ongoing Data Management Process
• E-mail Data Validation
• 24/7 Customer service

Our suite of data monitoring and data enrichment services provides rich, web-based monitoring services that allow business users to use correct data for marketing and business decisions.

Best,

Clive

Related posts:

1. Data Appending Because One Size Doesn’t Fit All
2. Email Appending For ROI
3. Social Media Appending
4. Customer Data Management

Data Management Services

We have just past the half year mark and now it's time to freshen up data. To help you in bringing gleam in your data, we have these services for you.

Our top data-related services:

•         De-duping – removing duplicate records
•         Standardizing data  - formatting data in the right field
•         Manual verification - Validating data - Postal addresses, e-mail addresses, and phone numbers
•         Correcting typos, misspelled names, addresses, etc

Data Central group offer detailed solution for all data related issues. We help our clients to cut down on email bounce backs, postal returns, and reduce the time spend on wrong dialing

Email Data Update

On an average, 3% of customers emails address change in a month. But most often the changes in email address is not reflected in the email database. This result is hard email bounces during email campaign. And most importantly, you’re losing the chance to connect with potential customers.

B2B Email Address Update

The best way to renew relationship with past customers is by updating the email address in your database. It sounds simple, but with a big customer data running to millions or with the scarcity of time, you keep relegating this task to another day.

One option time for starved business users would be by using email data update service.

At Data support central, we help our clients with email update service. We help you regain the connection by appending fresh data to your file.

Our email address updation services enable our clients to:

• Reconnect with past customers
• Generate more business from email marketing 
• Reduce hard email bounces
• Increase your customer retention

Onward and forward!

So, what are you waiting for? In case you’re still confused or unsure of the choice, you can speak to our representative on how we help you achieve this task.

Social Media Data - Next Step

Data Append 24/7 real time data management services allows business owners to get a close track of your customer contact information, social networking data. With our dedicated service, you can create a flexible, easy-to-use contact data for business use.

In addition to standard contact information of your customers or prospects, we also provide social media tags of social networking profiles used by them.


Here's how you can use social media tag of your customers. 

We fill in the person's social media account names to the corresponding Twitter field. For example, the Zee M Kane Twitter account is @Zee. Similar to this profile, we find twitter profile of your customers and append to your record.

Here're the social media profile information we add to each record:

• Blog URL
• Twitter Username
• Delicious Username
• Flickr Username
• Google Alerts
• Facebook Username
• LinkedIn URL

Getting Personal with Your Customers

 Learn to gain more traction with your customers through social media profile information. Learn more about your customers, how they interact, by following them in the social profiles.

Begin Today With Your Sample Test

Start adding relevant data to improve chances of improving prospecting. Sign-up now to get sample data for free.  Questions? Reach us with your query or comment

Data Mentoring Services

Data Mentoring & Professional Data Services Division
Data Support Central offer mentoring and data training services, for small biz owners who need guidance or advice building effective data service.

Database Development Services
Do you need someone to build revamp your existing database architecture? We have trained IT professionals to look into your current database architecture and to rewire the bottlenecks in your database designs.

Data Support Central helps you increase the effectiveness of your data by improving the quality of data via scrubbing, cleansing, data hygiene, and data appending.

For more details on customized data solution, you can talk to us on the best-fit service for our business.

E-commerce objectives

Before you blast across the digital marketing frontier, it's important to fix your goals/objectives of your trip. After fixing your goals, the optimization becomes easier, more effective. Moreover, you can achieve the desired outcomes in a more organized way.

As you see in the above chart by MarketingSherpa, most industries map the landing page to match with the set goals of their business. This chart gives you an intuitive understanding of the goals of industries.

Maximize Value from MDM

Data Support Central offers wide choice of data management services that suits small and medium sized businesses. Our customized data management solutions seamlessly standardizes, manages and cleans your customer data for effective use.

We use automated and manual data verification process to clean up your records. We offer efficient data solutions through which you can upload your file and get it cleansed.

Here’s how we take care of your data:

1. Users upload data in our application. Our proprietary application scans your data for inconsistencies and automatically fills with updates or fresh record.
2. We use our large master database to add data including job function, industry, company size, geographic location, specific company, name, contact information, SIC code, and more.
3. We also append social profile information, and other variables to each record. 

Data Quality Program - 2011

Every customer data from all kinds of interactions pours inside business storage spaces. But ironically, only 15% of data is used meaningfully by business owners or marketers.

The rapid explosion of data and the need to turn data into intelligent business information has driven data managers to look for effective data management systems.

Our goal is to enable you with the ability to capture data, rationalize it and disseminate it rapidly and accurately.

During 2010, we faced many challenges as direct marketers culled marketing budgets. We've learned to work better ways to do more, with less. This forced us to find new ways to wade through customer data and find meaningful connections.

Here’re few services that helped us to shine and improve performance:

·         Identify customers by Location (Standardize location, geo-pointers)

·         Identify Common traits (Create homogeneous sets)

·         Duplicate Removal Service (Detect Duplicates)

·         Validate Data (Standardize and enrich data with appending)

You too can add these services to improve value from your direct marketing. Maximize savings, increase response, and improve bottom line results!

Harness the power of dedicated data supervisors to improve the quality of your customer data. Reach us to know our tailor-made data appending services for your small business.  

Our Data Support Strength

Comprehensive Data Solution at your Finger Tips
Data Support Central encompasses the full spectrum of business information: providing world -class data from all touch points. Through our propreitary contact verification tool, we sort and organizes B2B information for our customers

B2B Data Quality
We provide superior data quality, breadth and virtual coverage on enterprise. Our extensive data provides you with the power to take business decision, improve lead generation or help your sales reps close more deals.

Delivery
We allow you to integrate quality data into your existing CRM or append to your customer data pool. Data Support Central delivers the data you need, when and how you want it.

Support & Training
Experienced, customer-focused support team work closely with you to address data issues or sorts any issues you face during the data project.

Whether you are managing national customer list or global data, you can rely on the industrys most comprehensive source to uncover targeted contact and company information.

Customer Database Management Services

Close the Gap between raw customer data to customer intelligent Data
How do you unearth the golden nuggets in your data? Having access to multitude of customer data is only part of the picture. Finding value from raw data to key to personalization of customer .

At Data Support Central we help you realize the full potential of your data. We manage, manipulate, analyze with your data to help you uncover hidden traits and preferences of your customers.

We can help you to:

• Design, build and maintain a marketing database 
• Enable you to quickly apply marketing strategies
• Organize your disparate data sources to apply personalized marketing 

With our Customer Database Management Services, you get dedicated experts to handle your data. We take all the hassle of managing data with our dedicated process and support.

Our integrated database marketing support keeps your targeted messaging in par with your customer requirement. Apart from these, we offer cost-effective technology that delivers exactly what you need at the shorted time.

Value of Demographic Append

If you’re not already using demographic information of your customers/prospects in your marketing communication, then you're missing out on a great deal of revenue. People these days have become very choosy. To make your email messages relevant, your messages should resonate on familiar touch point.

Most savvy marketers add relevant demographic variables including age, sex, employment, location to the existing data.The demographic information included in the file is tailored to the specific marketing goal and industry served.

Here're few points to support demographic apending:

• Enhances customer insight
• Make the selling easy for your sales reps
• Add value to your marketing communication 
• Enables you to segment the data
• Assists in modeling identify high potential prospects
• Improves targeting efficiency of email campaigns

If you're thinking of appending relevant demographic data to your customer/prospect file, then you can contact us for a quick review/sample.


Adding demographic details to your marketing database answer such questions as:

1. What variables can be used for segmentation?
2. What are the most important elements for a customer?
3. Which customers are most profitable?
4. Where are traits of an ideal customer?
5. What really matters to the customer?

B2B Customer Data Validation

Data validation is best done at regular intervals to clean, correct and update the values in the database. These routine procedures on contact information uses validation rules. Most often, the data validation rules includes explicit validation logic to check the accuracy of the data.

Data Support Central® utilizes our large in-house B2B data to validate your business data. Our 32 million B2B data is sourced from our master datafile. During data validation process, we compare your data with our fresh data to validate names, phone numbers, email address and physical addresses.

You can use our B2B validation service to:

• Reduce the cost of bounced mails ( by updating postal records)
• Reduce the email bounces ( Email Address validation)
• Increase delivery rates of direct mail campaigns
• Track, update the contact details of customers

Benefits of data validation:

• Improve the integrity of your customer data.
• Generate more leads from email marketing, telemarketing and direct mail campaigns.
• Reduce marketing cost by using relevant data

Fine tune your direct marketing data
Contact us to see how we can refurbish your customer data with B2B data validation service. Reach us with your data priorities.

B2B Data Scrubbing Services

In an ideal world, data would valid, consistent for a long time. But in real life, data changes value at any point. This happens due to many reasons beyond your control. Errors happen when:

• Data is wrong, incomplete
• Data is formatted incorrectly
• Existence of duplicate data
• Human data entry error
• Typos and transpositions
• Data missing
• Variations in spelling
• Errors due to data migration
• Wrong data coding standards
• Errors from legacy system
• Outdated data 

How can you fight it out?

The only way to safe guard your data is through data scrubbing operations. Performing data scrubbing at regular intervals can resolve such issues in the bud.

We use manual and automated data scrubbing softwares to parse, standardize, correct, match and consolidate data. Our large master database containing 25 million b2b records are used to find similar matches. For customized data scrubbing service, we use our data analysts to locate specific files in your file.

Would you like to know more? 
For feasibility study on your data scrubbing solution, please submit your request here.

Master Data Management Services

We're close to serving our 7th customer for this year. It has been a phenomenal year for us. The highlight of the business was the surge of interest for appending social media profiles. Usually we had publishers as clients, but this time we have more clients for diverse from industries such as:

• Information Technology
• Manufacturing
• Healthcare 
• Logistics
• Training firms

If you're just wondering the new wave of interest on social media appending, then you just need to look around you. More than ever customers and prospects are interacting through social media. Due to this it's important for business to socialize through social media channels.

Hence, companies are interested to append social media profiles of customers and prospects to their existing database.