The 5 Habits of Highly Effective Data Marketers

Don’t Irk Your Customers with bad data
Sometime last year, we started getting data verification request from small biz owners. Few smart guys in the lot were eager to uncover meaningful relationships hidden in the data. Without going in depth on their requirements, here are the list of services good for the business.

Here is the list of great beginnings for you.

 1) Increase Value from CRM > Leverage our Data Append Services
 2) Enhance Direct Marketing Response > Direct Mailing Append
 3) Improve email marketing campaign ROI >  B2B email appending
 4) Tele-verify business contact data > Tele-verification Services
 5) Implement Social Media tactics > Social media appending

Data quality - No Small Matter
Data quality don’t happen by accident. Small business owners need to be vigilant with data by updating, validating and adding relevant data fields of customers. In case you need any assistance from our data team, let's know by filling our online append form.

Regards,

Clive

Enrich Marketing Databases With Social Profiles

Marketers in a bid to reach customers through social networks are keen to append social networking profiles to their existing profiles. As such most sought after social information are

• Twitter, Facebook, LinkedIn customer urls
• Demographic information of customers
• Username of customers in social media

How can you utilizing social data to your advantage?

Facebook in 2011 is crossing customer base of over 600 million, while Twitter is close behind. It's a big treasure chest for B2B marketers if they can identify customer profiles in these two main networks.

The key benefits by appending Social Media Profiles :

• Understand Customer communication Preferences
• Uncover active channels used by your customer
• Segment profiles based on social channels
• Reduce "email marketing" fatigue
• Reactivate old customers using social network channels
• Build dialogue with customer though relevant social networks

Till 2010 end, social media channels allowed marketers to gain user information from their network. Now with law suits, this option of buying buyer profiles is over. Now you to manually harvest social media profiles from each network. That's a huge work for marketers but there's no other way.

In case you're looking for support to append social media profiles of your customers, you can get it done by us. Contact us now with social appending plans.