Thursday, February 3, 2011

How Green Was My Data?


Most of us cringe over data quality issues without making any effort to sustain data quality. Data quality is not about chance, it requires continuous effort to check, update, and maintain relevant data.

Here's the list of data quality activities to improve the value of data in your business.

  • Data Profiling
  • Data Cleansing
  • Data Standardization
  • Data Deduplication
  • Data Validation

 It's not mandatory to follow all these points, but it's a handy list to get learn the most suitable process for total data quality management.

Wednesday, February 2, 2011

Enrich Marketing Databases With Social Profiles


Marketers in a bid to reach customers through social networks are keen to append social networking profiles to their existing profiles. As such most sought after social information are
  • Twitter, Facebook, LinkedIn customer urls
  • Demographic information of customers
  • Username of customers in social media

How can you utilizing social data to your advantage?

Facebook in 2011 is crossing customer base of over 600 million, while Twitter is close behind. It's a big treasure chest for B2B marketers if they can identify customer profiles in these two main networks.

The key benefits by appending Social Media Profiles :

  • Understand Customer communication Preferences
  • Uncover active channels used by your customer
  • Segment profiles based on social channels
  • Reduce "email marketing" fatigue
  • Reactivate old customers using social network channels
  • Build dialogue with customer though relevant social networks

Till 2010 end, social media channels allowed marketers to gain user information from their network. Now with law suits, this option of buying buyer profiles is over. Now you to manually harvest social media profiles from each network. That's a huge work for marketers but there's no other way.

In case you're looking for support to append social media profiles of your customers, you can get it done by us. Contact us now with social appending plans.

Wednesday, January 19, 2011

Reconnect With Customers

Are you looking for a quick way to connect with past customers?
Data Support Central has the ability to use your current offline data ( name & postal address) to find their email addresses. Through email appending, we help you to connect with customers through digital channels viz email marketing. This gives you the opportunity to promote your products and services through cost-effective email channels.

Email marketing is not just cost-effective, but it's a faster channel to build your brand with tailored marketing messages.

Append Email Address to Reach Your Customers

Appending Email address of your customers help you to communicate through emails. If enables you to:
  • Reengage inactive customers
  • Market through Digital Channels
  • Attract Instant traffic to you website
  • Acquire more subscribers to e-newsletters
  • Notify customers of an expiring offer

Do you want to connect with prospects through cost effective email channels?

We'd be happy to give a free sample email append service before you go for the real part. Give us offline data of B2B user and we'll append deliverable email address to it. Get started with email marketing if you haven't started it.
Contact our agent for a call back of email marketing solutions.

C-Level Appending

Break Into C Level Decision Makers
We help our clients to gain entry into C-level audience by providing verified data on C-Level  executives. Through our latest C-level append service, we gather all data about C-Level users for your business. 

These strategic data on C-Level data includes contact information, demographic data, social profiles and so  on. Locating such hard-to-find contacts has taken up 3.5 years in data business. Over these years we have collected over 25 million data on C-Level Executive data and segmented this data by industry, title, revenue and by location.

Get More C-Level Appointments

Armed with our C-level data on decision makers you can secure C-level appointments or send targeted campaigns to this niche audience. Direct communication with C-level executives gives your company an edge in getting deal from desirable accounts. 

Create trust and rapport by communicating value-proposition to them through the most desirable mediums.  Get the leading edge in C-level interactions by leveraging our home-grown data.


Here's how you can improve your biz figures:

  • Increase first call contact success rate by 85%
  • Decrease in cost of sales by 10%
  • Improved conversion rates up to 3x
  • 45 day ROI

Reach more prospects without much digging. Get started now with data enhancement solutions.

Upload Data For Append

Give us sample data ( 25 records) for to give a real shot at appending. You can choose the kind of data you require in your sample data and we'll get it appended. Give other information as required to help us append valuable information. Get this free append done at no cost!





Tuesday, January 18, 2011

Data Support's Data Assessment Service

Data Support's data evaluation service can help you to reduce costs by addressing all the variables in your data field. Our in-depth evaluation of business data can maximize the return of your ROI, and help you to improve the quality of decision

We assess data quality based on these four critical areas:

Data usage
Can you meet customers through CRM or ERP?
Is your data keeping pace with the changing business requirements?

Data movement
What cost of bad data?
What kind of business decisions do you make from the data?

Data sources
How do you use inconsistent and redundant data?
Does your data give a single version of truth?

Data business rules

What is the cost of data rework?
Have you defined the usage of data?

Check and Enhance Data Quality Approach
We feel that IT systems and procedure checks have a clear cut role in improving data quality and reducing the quality of bad data.

Gaps in CRM

CRM Data Append
Big investment in CRM application is often squandered for lack of proper data. In-complete or incorrect data results in bad analysis from your CRM application. Best way to recover the value for CRM investment is by updating the data in all your records.

But updating data is not easy task. It takes time, staff to get data updated. Even then, there's no guarantte on the data you can fetch.

Here's the next best solution to fill the gaps in your CRM.

Fill Missing Data
Leverage our master-file of 35 million B2B records to fill the gaps in the business data. Our automated data appending process will populate the missing or incorrect fields in your data. Contact our sales rep to know more about updating B2B data

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