Business Email Append? How and Why?

Email Append - Find your customers' email addresses

Email appending service adds valid email address to your customer’s record. Email append is used by B2B businesses marketers to solicit business and maintain a relationship with their client.

Why is email appending popular?

Adding email address of your customers to thousands of contacts is time consuming and expensive. Best way to quickly append email data to the customer records is through external email appending service.

How is email appending done?

During email appending process, your database is matched with the master database containing millions of contacts from your Industry or business. In the automated matching process, similar records are flagged and appended with correct email address. This way, your incomplete file is appended with deliverable email address.

It’s humanly impossible to append all records with email data. Email Append rate depends on the quality of in-house data and the size of master database.

During manual email appending, the records are appended manually. This is done when the data is unique.

Before delivering email appending file back to the user, all records are validated. This process minimizes undeliverable email addresses in your database and gives you maximum return on your investment.

Why do you need your customer’s Email Addresses?

• Saves marketing cost by communicating through emails
• Enables you to generate business enquires from email campaigns
• Increases web traffic and improves the visitor counts
• Save time and money when you market to your clients
• Connect with your clients through digital medium
• Reduce the dependence on postal marketing
• Quick delivery of marketing communication

Now you have a better insight on email appending and how fresh email address can gain better understanding of your customers and prospects.

Find out for yourself about our powerful email appending service. Sign-Up now to get test append done. You can start complimentary append by sending a sample file of 25 records for processing.

Questions to Build Your Customer Preference Profile

Self help questions for small Biz owners

• Who are your most profitable customers?
• What are the preferences of best customers?
• How profitable are they?
• What other products and services can you offer them?
• How can you reach more prospects like your best customers more effectively?

Is your customer data helping you to create a clear picture of your customer through all points of contact? Are you able to track, develop, and create effective marketing campaigns or sales initiatives based on your data?

Enhance the customer experience with superior customer data. Information about your customers can be gathered through many customer touch points; websites, customer service, email newsletters, conferences, online purchases or off-site events.

By collecting and organizing valued information of customers help to build habits and preferences, you are embarking your business one step ahead of the competition.

For questions or comments on any of the data management services, sign-up for a no obligation support call from our representative.

B2B data Assessment Questionnaire

18 self appraisal questions to access your data properties:

• What is the purpose of customer database for your organization? Is it for marketing, sales, executive decision, etc.?
• How much customers do you cover in your current customer database?
• What is the tolerance limit you've set for duplicate records?
• What are the various sources of data? email, fax, direct mailing address, phone, social profiles etc.
• Is there a single view of your customers?
• Does your data contain prospects as well as customers?
• Are there data schemas available for the different data sources?
• What online data are you tracking from online is available from web activity?
• Do you track transaction history in your data?
• Do maintain data through external partners or vendors?
• Are you currently maintaining customer church status?
• What efforts do you take to cleanse bad data? Who owns this process?
• what percent of email addresses are available on the database?
• Which channel of communication is widely used in marketing?
• Do you append firmographics or demographics to customer/prospect data?
• Are you using data for retention and acquisition programs?
• How frequently is the data updated?

Questions above give you a blueprint to manage your data or gives you snapshot on data usage in your business. Answering these questions will give you direction to develop higher level of understanding on data properties used in business.

For pre-sales product information, please sign-in for a complimentary assessment of data.