Wednesday, December 22, 2010

Fast Data Audit - B2B

“What do You Need better data?” …… Apply check on your data to stimulate your marketing!

… Avoid the typical mistakes of duplicate mailing or sending multiple Newsletters!
… Get value from CRM data. Get accurate predictions!
… Have confidence in your data!

Data Support Central works with you to meet your customer centric data needs. We help you build stronger relationships, trust , value from database marketing & repeat business.

Apart from remote services we can provide continous monitoring of your data. Get in touch with our representative for a detailed assessment of your data.

Tuesday, December 21, 2010

Our Data Support Services:


Flex Your Data Muscle 
Data Support Central provides comprehensive data management solutions to small and mid-sized business units. We use array of data cleansing services to sort out the issues in your customer datafile.
Our array of data management services cover:
  • B2B Data Validation
  • B2B Data Formatting
  • B2B Data Appending
  • B2B Data De-Duplication
  • B2B Data Updation
Through remote processing of your data, we can ensure correct, accurate and consistent data for your business. Sign-up for sample append service.

Data Support Central can provide close scrutiny of your data through remote data management process:
  • Check for inconsistencies in data
  • Remove obsolete data
  • Merge duplicate data
  • Check for typos or spelling errors
  • Convert data in correct format
 We follow this data Cleansing process:
  • Send us your Data file via FTP or through email
  • We analyze your requirement
  • We recommend the test data Cleansing service
  • We pass your data analytic team to for processing
  • we format, remove duplicates or remove bad records
  • We add new data in the place of missing fields
  • We dispatch the data after final verification
The return file after appending will be given in the format of your choice. Most often we deliver a flat file or Excel file. Upload your file here or you can sign-up in the online form.

Tuesday, November 23, 2010

3common types of data quality flaws

Invalid data
You have data but it's obsolete. Wrong phone number, a nonexistent postal code, junk email address. These errors can be detected by proper scrutiny.

Incomplete data
Most often fields in your database are empty. Tracking such fields and finding valid data takes time and resources.

Inconsistent data
This happens mostly during data migration process or when you add bulk data from other sources. To avoid such inconsistencies, try to model your data for similar formatting.

Friday, October 15, 2010

Data Stewardship - Plan of Action

Answer key questions while evaluating data stewardship for a new project?
  1. Who are the stakeholders of the data?
  2. Who are the predominant user groups accessing data?
  3. Can each end user be identified?
  4. Who isresponsible for the capture, maintenance, distribution, and deletion of the data?
  5. Understand who are the critical stakeholders of data?
  6. What training programs are available to educate new processes?

Friday, October 1, 2010

Improve CRM initiatives by scrubbing bad Records

Your customers, CRM, markets and lead generation efforts are critical business assets; however, the performance of these could be undermined by one single factor: DATA.

Malign data in your data file can lead to bad CRM output & critical corporate errors. Before data shows age, put control on the data quality process through data management process.

CRM Data Quality
Data Check Central can support you in this process by combining powerful data analysis, scrubbing, matching, and data hygiene steps to monitor the integrity of your CRM data.

Our data scrubbing service support your biz to:

  • Weed junk data from your customer data file
  • Maintain data consistency and accuracy of CRM data
  • Locate duplicate records or merge multiple records into one
  • Append new data to your customer file
  • Maintain integrity of your customer database

NEXT STEP: B2B Data Enrichment

Find if your data has signs of aging. Before it effects your CRM, run data cleansing program to remove duplicates, and incorrect data from your database.

Thursday, September 16, 2010

Business Email Append? How and Why?

Email Append - Find your customers' email addresses
Email appending service adds valid email address to your customer’s record. Email append is used by B2B businesses marketers to solicit business and maintain a relationship with their client.
Why is email appending popular?
Adding email address of your customers to thousands of contacts is time consuming and expensive. Best way to quickly append email data to the customer records is through external email appending service.

How is email appending done?
During email appending process, your database is matched with the master database containing millions of contacts from your Industry or business. In the automated matching process, similar records are flagged and appended with correct email address. This way, your incomplete file is appended with deliverable email address.

It’s humanly impossible to append all records with email data. Email Append rate depends on the quality of in-house data and the size of master database.

During manual email appending, the records are appended manually. This is done when the data is unique.
Before delivering email appending file back to the user, all records are validated. This process minimizes undeliverable email addresses in your database and gives you maximum return on your investment.

Why do you need your customer’s Email Addresses?
  • Saves marketing cost by communicating through emails
  • Enables you to generate business enquires from email campaigns
  • Increases web traffic and improves the visitor counts
  • Save time and money when you market to your clients
  • Connect with your clients through digital medium
  • Reduce the dependence on postal marketing
  • Quick delivery of marketing communication
Now you have a better insight on email appending and how fresh email address can gain better understanding of your customers and prospects.
Find out for yourself about our powerful email appending service. Sign-Up now to get test append done. You can start complimentary append by sending a sample file of 25 records for processing.

Tuesday, September 14, 2010

Questions to Build Your Customer Preference Profile

Self help questions for small Biz owners
  • Who are your most profitable customers?
  • What are the preferences of best customers?
  • How profitable are they?
  • What other products and services can you offer them?
  • How can you reach more prospects like your best customers more effectively?
Is your customer data helping you to create a clear picture of your customer through all points of contact? Are you able to track, develop, and create effective marketing campaigns or sales initiatives based on your data?
Enhance the customer experience with superior customer data. Information about your customers can be gathered through many customer touch points; websites, customer service, email newsletters, conferences, online purchases or off-site events.
By collecting and organizing valued information of customers help to build habits and preferences, you are embarking your business one step ahead of the competition.

For questions or comments on any of the data management services, sign-up for a no obligation support call from our representative.

Thursday, September 2, 2010

B2B data Assessment Questionnaire

18 self appraisal questions to access your data properties:

  • What is the purpose of customer database for your organization? Is it for marketing, sales, executive decision, etc.?
  • How much customers do you cover in your current customer database?
  • What is the tolerance limit you've set for duplicate records?
  • What are the various sources of data? email, fax, direct mailing address, phone, social profiles etc.
  • Is there a single view of your customers?
  • Does your data contain prospects as well as customers?
  • Are there data schemas available for the different data sources?
  • What online data are you tracking from online is available from web activity?
  • Do you track transaction history in your data?
  • Do maintain data through external partners or vendors?
  • Are you currently maintaining customer church status?
  • What efforts do you take to cleanse bad data? Who owns this process?
  • what percent of email addresses are available on the database?
  • Which channel of communication is widely used in marketing?
  • Do you append firmographics or demographics to customer/prospect data?
  • Are you using data for retention and acquisition programs?
  • How frequently is the data updated?
Questions above give you a blueprint to manage your data or gives you snapshot on data usage in your business. Answering these questions will give you direction to develop higher level of understanding on data properties used in business.

For pre-sales product information, please sign-in for a complimentary assessment of data.

Wednesday, August 18, 2010

Consistent Data Experience for Marketing


Data Support Central enables organizations to protect customer data and prevent churn of customers. Our data protection services enable our clients to capture, correlate, analyze, and remotely maintain data
Our customer data protection solution:
  • Helps ensure validity of data
  • Identifies and protects customer data
  • Validate data in real-time
  • Collects and analyzes customer data
Complete data of customers will help target your message to the right people. Apart from targeting B2B communication, data will help you to obtain a sharper image of the individuals who are interested in your products and services.
Our data discovery solution enables you to:
  • Add Business information (Corporate details, multiple contact info)
  • Add Telephone # and verify existing numbers (Business and Consumer)
  • Verify Email address and append new eMail ids
  • Reverse append via telephone and Email
  • Flag address (do not mail, do not call, deceased, etc)
Discover New Markets with Clean Data
Our phone verified business-to-business master-file enable you to get access of over 12 million businesses. Apart from these details, we overlay demographic, firmographic information as per your criteria. This special append service enable you to get the clearest picture of your customers.

Fix Data With Data Append Services
Now gain upper hand in data management through b2b Appending service. With fresh, verified information you can gain more control over your data and help you to market your business to SoHo’s and larger corporations.

Act Now to Clean Your Data!
Contact us now for a complimentary initial consultation when you can learn how we can help you identify business opportunities from your existing customer database.

Tuesday, August 10, 2010

Location, Location, Location!

Zero in your customer through geocoding

Adding zip code data or other location identifiers is the best way to connect with prospects around specific locality/coordinates. More biz marketers are using zip code data to promote relevant offers to prospects from specific region.

With heavy competition from the tight economy, many B2B & B2C marketers has started using geocentric information to entice and gain new markets.

What's Geocoding Service?

Geocoding process adds map coordinates, typically latitude and longitude to the customer data. Most biz has specific requirement when it comes to targeting customers.

Our Street Level Geocoding service enables you to:

  • Append latitude and longitude
  • Enable address standardization
  • Append ZIP+4
  • Append city/state/province

Locate your customers by Locality

By using our geo-coding service you can painlessly append geo-centric information to your data.

Our batch geocoding service use automated data tools to append millions of customer data with relevant data. Our custom geo-coding service is suitable for specific request that can’t be processed through our proprietary platform.

For first times we provide sample US and Canadian geocoding service. You can send us a sample 25 records and get accurate geocode information appended to your data. Avail this limited period offer by signing up with your details.

Business address parsing Service

B2B Address Parsing Service
Data Check Central can work on your customer file and implement customized business rules to make it more effective. Most databases inherently come with data entry errors, duplicate records, wrong addresses, and incorrect Zip Codes. All these lapses cost US companies millions of dollars in lost business opportunities and poor decisions

B2B Data Parsing Service
Our name parsing service takes care of wrong identify given to the users in your database. We use standardized data abbreviation to prefix, first, middle or initial, last, and suffix. Through DCC's data parsing solution you can discover the gender makeup of your list and use all the components of the name to personalize customer communication.

Features and Benefits of Address Parsing, Formatting and Standardization:
  • Increase response rates through personalized communications
  • Identify gender makeup of database for targeted marketing
  • Increase response rates to gender-specific markets
  • Reduce waste on fraudulent entries
  • Increases reliability of contact information
  • Parse service adds five components to the name
To cleanse, verify and standardize Business Data

DCC's parsing service helps you to clean-up and standardizing your entire customer database by separating multiple entries within a single field (ex. Kenneth L. Drucker separated into Kenneth, L., Drucker (3 fields)).
All our clients who have used this service has achieved higher productivity through uniform representation of name field. Parsing also improves the accuracy of personalization and increases the success of your campaign.

Our clients interested in name parsing also checked these services:
  1. Biz Data Append
  2. Zip Code Appending
  3. Phone number appending
  4. Social media appending
Request more information Or a FREE Trial of B2B name parsing service.

Monday, August 9, 2010

Postal Address verification and Standardization

postal address verification service

Standardize Postal address formats and fill in missing data

Data Check Central's Address standardization process is the latest in the line of business data management solution for small and medium sized businesses. We verify your customers' postal address by applying the guidelines given by the postal authority.

How we process United States postal address data

We start our postal address cleansing process by standardizing postal address with the accepted standards given by USPS. For example, we capitalize all the letters in the address.

From small changes in existing postal address to big changes in address format we review your data to match the required levels. This formatting greatly increases deliverability time and reduce the number of wrong deliveries.

As per the requirement of our customer, we undertake real-time and batch processing of data. Apart from processing postal records as per US postal rules, we comply with Canada, UK and Australian postal system. Such specific requests are processed as per the customized rules given by the client.

How Postal Address Append Works

We achieve high-level of matching through automated data analysis through our proprietary software. During this process, this tool analyzes and parses each address of your postal record with our 26 million postal databases. If postal fields are missing, misspelled or incorrect, the software flags the records and inserts/corrects the information, including zip codes.

How the process works

1. You send your data via FTP

2. We receive your data

3. You read the data and process the data

4. We export the results into accepted format

5. We return the data stream to you after standardizing spelling, abbreviation, and punctuation

6. You receive the resulting processed data with correct rural route addresses to city-style addresses

7. You verify and process the data stream

United States Postal Address Verification Service

We accept data from the following formats:

  • Microsoft Excel
  • Microsoft Access
  • Comma-separated (CSV)
  • Tab-delimited
  • Custom-delimited

Benefits of address standardization:

  • Lowers your biz postal charges
  • Reduces undeliverable mails
  • Improves mail delivery
  • Increase marketing ROI
  • Improved brand image
  • Immediately delivers accurate address data

Contact us today to discuss your company's mailing list standardization process. Sign-up now to refine your postal address as per USPS® address formatting guidelines or get missing ZIP+4 data in your postal database.

Friday, August 6, 2010

Good Data Makes Good Marketing Sense

How you benefit from our data Cleansing, Enrichment, Email data Management Services?

In our daily work we support small and medium sized businesses in the following ways:

Our innovative services enable fast development, deployment, and integration of enterprise-class data applications in your business. We believe in this motto "Good data makes good marketing".

  1. We tidy your data through data scrubbing
  2. We realign data fields, and submit the right data in the right field
  3. We bring standardization in your database through accurate data assigning
  4. We provide a single view of your customer through data verification
  5. We verify your data for missing addresses, zip codes, phone numbers, email address etc.
  6. We remove duplicate customer records from your customer file
  7. We segment your data based on the most intelligent parameters

As per most reports, 2 out of 4 database marketers hold more than 24% of unproductive data in their database. This massive bad elements in your repository

  • Prevents your marketing messages from reaching your audience
  • Reduces the value of campaign tracking statistics
  • Results in wastage of production& increases delivery cost
  • Results in missed opportunities
  • Increases customer attrition, & reduces cross-selling, and up-selling opportunities
Sign-up for more information on how to improve the quality of your data.

Wednesday, July 28, 2010

Move Update To Reduce Postal Wastage

Update Mailing Address & Minimize Wastage

Every direct mailpiece sent from your biz carries a price tag. But wrong address cut short the purpose and goes to waste. Accurate mailing address of recipient is absolute essential to accomplish the purpose your mailer

mailpiece that becomes undeliverable-as-addressed (UAA) mail results in loss of time, money, effort for your organization and burns the hole in your budget.

With an approximately 10-20% attrition rate, it makes business sense to refresh your direct mailing database.

This is why most good businesses focus to update the customer's file regularly. Through mailing address update process, you stay connected and reach customers efficiently and cost-effectively.

Dirt in your customer database

Email address helps you to connect with hundreds of customers across your sales territory; in seconds. That's the beauty of email marketing. But behind the beauty, lies all kinds of haphazard issues. Such intentional act makes email address most vulnerable to mistakes.

Some common situations include:
1. Bogus Addresses
New subscribers are wary of submitting their email address to you. They cook up some easy to type email address in your sign-up box. Common variation of bogus address goes like "asdf@asdf.com". There's no point in having bogus address in your database. Remove them
2. Prank Addresses
Some users give our address that resembles real people, but again it's not their address (e.g. billg@microsoft.com). Such address robs the ROI from your campaign.
3. Malicious Addresses
More dangerous traps are email address used to report spam. Such email Id's can do more harm than any good to your biz. (e.g. abuse@yahoo.com). Spot it out and clean it from your mailing address

Start bridging the gaps between data and your customers. We can plug up the data holes in our data and help you sail through improved data quality decisions. Here's something to pull the right spirits.

Get a free append before you sign with us. 

Is your Data Coping With The Change!

More than 43 Million Americans change their addresses each year. Many of them are your good customers. These were your customers who were your past customers or some who still responds to your email promotions. However, not all of them have updated their change of address with you.

Here're some startling figures!
  • Up to 25% of your postal addresses change every year
  • Almost 20% of email addresses go bad every year due to bounces or unsubscribes
  • Up to 19% of users change telephone numbers in a year
  • nearly 35% of Internet users change their email addresses each year,
  • Up to 21% of all CEO's change every year
  • 25-33% of email addresses on a "house" file will become outdated every year.
In the next hour,
  • 58 business addresses will change
  • 11 companies will change their names
  • 8 companies will go out of business
  • and 36 new businesses will open
Are you ready with these changes? It's time to have a second look at your customer datafile.

With a consolidated data in place, you can b2b data for segmentation and plan effective marketing plans. Moreover you can leverage data to sent targeted email communication and marketing offers.

Get started to scrub your data now!. Questions? Click here to send us your request


Thursday, July 22, 2010

Biz mailing address Append

What are the benefits of mailing address Append?
Reduced wastage from mailing to inaccurate prospects. Note that if you are significant mailer the savings can be substantial.
  • Fewer returns and/or customer
  • Reduced complaints
  • Improved brand image
  • Improved customer response rate
  • Eliminate out-of-date postal address
  • Higher return on investment
NB: Data Support Central can perform a cost benefit by studying your direct mailing database. We do a basic data audit to find a quick estimate on data append service.

Sign-up for free append test for your business data. 

Thursday, July 15, 2010

Telephone Data Cleaning Service

Does your customer telephone database contain correct business, and mobile numbers of your customers/prospects?

If not, Data Support Central's telephone data cleansing and enhancement services can append the missing phone numbers to your in-house database.


Remove Wrong Telephone Number & Tele-marketing productivity

Data management budget only accounts for about 5-10% of the overall tele-marketing budget. Low allocation of funds for managing telephone data results in wrong calls, customer complaints, lowers productivity and reduces the ROI from telemarketing.

How poor telephone data can affect the response?

Poor data = poor productivity = poor output.

Most companies focus on the wrong side of campaign. They give impetus to the campaign instead on the fundamentals - DATA

If you're facing similar scenario in your business, we can help you with external data management services. We can help you to scrub your telemarketing list with correct phone numbers. Our flexible data management solution is ideal for small business with small budget and with unique data request.

Our service includes:
  • Tele marketing list scrubbing
  • Telephone List building
  • Telephone data verification service
  • De-duplication of phone numbers
Data Support Central's tele-marketing service updates your database with accurate and up-to-date telephone numbers of your customers. Correct phone numbers of your customer help you to communicate with your customers faster and more effectively.

Our telephone data cleansing and enhancement services ensure that you have the right information to reach key prospects and customers without fail.

Build customer loyalty through quality telemarketing

Our telephone number verification service is completely automated. This helps in faster processing of your data and you get refurbished data at the shortest time. Our efficient process removes wrong numbers from your telephone data and improves the efficiency of your telecallers.

Few cents on each record will reduce charge backs 6-21%. This can save a huge overhead cost on your telemarketing operation.

Benefits/features of business telephone number verification service:
  • Reduce admin costs of manual phone user verification
  • Ensure clean verified records on your database
  • Comprehensive support for all countries and phone types
Contact me for additional questions and pricing on our phone append/ phone verification services. I'll be happy to assist you with a FREE phone append or validation test.

Thursday, July 8, 2010

Best Practices for Optimal Email Marketing

As email volumes escalates, it's important to focus on the best practices that affect deliverability: sender reputation, bounce management and authentication. For newbie technology marketers it can be a daunting task to keep pace with the latest best practices. However, there's always room for improvement or to start with the basics.

Here're the list of action points to optimize your email marketing:
  1. Use signs or logo to bring in trust factors
  2. Design HTML email for browser based email clients, and Outlook 2007
  3. Best to avoid nesting tables, CSS, Scripts, Flash, etc.
  4. Always use ALT tags for every image
  5. Test your campaign & check preview pane viewing
  6. Send text & HTML campaign
  7. Scrub email data after every campaign
  8. Monitor blacklists and ISP’s for potential delivery problems
  9. Make use of imagery to drive action for the audience/conversion


Wednesday, July 7, 2010

Social Mindset

How do you plan to leverage the booming social connectivity of your customers? Are you still looking for ways to tap more brand converge from social media sites?

As marketing goes social, most biz marketers are yet to discover the ifs and buts of social media marketing.

Contrary to the earlier email marketing blasts, brands interested in social media conversation should take a holistic, goal-oriented, authentic approach to social media marketing, rather than focusing one way approach towards marketing.

Here are some reasons why you should consider social media marketing:

It fosters natural conversation:
It fosters two way conversation with larger audience. You can expose your brand essence to all your customers without interrupting them.

It’s a chalice of user
Used with proper knowledge, it can be a great source of web traffic. It allows you to strategically get users interested in your products or services.

It’s low-cost/high returns
If done right, you can get more worth than the cost. Instead of buying paid links, you can spearhead your links in-front of potential prospects and customers

It complements other marketing efforts
Synergy effect of social media presence can lift the performance of your website and other propagate your conventional marketing.

Tuesday, July 6, 2010

Append social media profiles!


CRM data with Social Media Appending

Customer interaction through social networking sites enable organization to connect with customers through constant interaction. While websites can the pillars of your digital identity, the social media sites help you to strength the bond with customers and prospects.

While many sites have different edge, you'll have to choose the right profile based on your niche.

But the 4 top social media profiles preferred by firms are:

• Twitter
• LinkedIn
• Facebook
• MySpace

But who's the time to add social media profiles to your exisiting customer record. Do you have people on board to append social media connection of each customer?

In case you're experiencing any such difficulties, then you can approach you to get social media append solution.

What can we append social profiles?

We can append respective social media profile of your customers to your customer file.

Your benefits of social media appending?

You can identify customers/prospects interests, point of interest, trigger points, converse with them, and create a two way communication.

Social Media Monitoring and Tracking: How?
  • Company Name
  • Hot Industry Sites
  • Company URL(s)
  • Product/Service Names
  • Product/Service URL(s)
  • Track your competitors
  • Employee Activity
  • Newsgroups
  • ZoomInfo
  • SERPs
  • Blog Comments
Get the business edge in changing business scenario with social media data in your customers record. Get the leading edge by leveraging social media for business.

Contact Data Support Central's agent for a walk through on our latest social media append service. You can ask for a call by filling in the online form

Tuesday, June 15, 2010

Anyone having data issues? You Are Not Alone… You Got HELP

How does your customer feel when your transaction documents do not reach suppliers and customers? How does you you feel when your people are get phone, email or fax completely wrong?

At a minimum this causes frustration, and could lead to loss of business and revenue. If you're experiencing similar problems from your data, then Data Support Central can offer a better, safer and faster way to manage your customers' data. We can help you prevent or minimize such sorry situation by protecting your data and preventing these situations from occurring.

Find, hide, or eliminate duplicate data

We can:
  • Minimizes or eliminate incorrect customer data
  • Provide online global support to capture new customer details
  • Provides immediate notification & updates customer changes
  • Provides instant alerts when customers details change
What value can you get from Deduplication and Data-Cleaning Service?

The quality of the customer data is crucial to ensure effective direct marketing activities. We can find and remove incorrect entries to:
  • Avoid wastage or unnecessary spend on your data
  • Eliminate duplicate records through screening of customer data
  • Build accurate data for informed decision making
  • Ensure you always have a single common view of each customer
Try & Evaluate Duplicate Data Support Services

We invite small biz owners & mid-size biz to try two weeks no-charge service of our unique external Duplicate data check service. During the evaluation time you can examine only a random 5% of records. If you're satisfied with the support services, you will need to sign-up with us. to examine all your data

We help you focus on your business & not just on your customer data. Now you've the best way to free this burden. Sign-up now to avail this "Limited Period" offer:

Reaching a single version of the truth- United Data

data management services
We provide full-service Customer Data Management (CDM) services to companies, which enable them to maximize the utilization of customer data and realize maximum ROI on their CRM investments.

We consilidate data from all disparate sources through data standardization and enrichment process. This process includes:
  • Business Data Enhancement
  • Contact Database Building
  • Data Extraction
  • Data Verification
  • Lead Validation
  • Data Formatting
  • Residential Phone Append
  • Business Phone Append
  • Phone Verify
  • Area Code Update
  • Business Address Append
  • Data Synchronization Service
  • Duplicates Data Check
  • CRM Data Hygiene Check
  • Data Migration
  • Telecom Records Conversion
  • Data Normalization Service
  • Data Classification
  • Business Fax Append
  • Social Media Append
  • Duplicate Elimination
  • Geocoding Append
  • Name Parsing service
  • Data Risk Audit Service
  • Data Synchronization Service
  • Data Cleansing
  • Data Standardization
  • Data Enrichment Service
Our complete suite of data Management Services will help you gain immediate control over the quality and reliably of your data. Our dependable team will partner with you to manage, coordinate, and execute data mining, data management initiatives for B2B marketing, CRM, and for intelligent business decisions.

Your Key benefits:
  • Improve efficiencies with a single version of data
  • Enhance the integrity of data
  • Comply with regulatory bodies and State rules
  • Support and deliver data across the enterprise
  • Reduce costs by regularly updating and managing data
Our consultants work with your staff to define the right-data model, data screening process, and appropriate tools to capture, store and publish customer data. When managed properly, you can use data for quality decision making, and improves customer relationships and provides superior competitive differentiation in the markets.

Are you looking for a customized data support partner for your business We're so glad you found us.

We push the limits of our capabilities, technology to offer tailor-made solution for your business. We can take the puzzle out of your data. Let's work it out together!

Sign-up for a quick call back.

B2B lead generation - Quick Checklist

How can you effectively streamline your lead generation efforts? Based on our market experience and exposure, we’ve compiled 5 steps for B2B lead generation system.

For the critically inclined marketers this will give you a quick run-away list to benchmark your lead generation process.

5 Step process for B2B Lead Management System

1

Build prospect/customer database that includes:

· Find in-depth profile of desired market/customer base

· Clean data at regular intervals

· Append fresh data to current data

2

Validate and profile existing data

· Build contact details for finer interactions

· Leverage social media profiles to build more conversation

3

B2B Lead generation

· Profile your best customer

· Create self qualifications criteria for web

· Create score card to define quality readiness and nurturing levels

· Create segments belonging to each homogenous customer segment

4

B2B lead Nurturing Process

· Develop prospect position buy cycle

· Develop all details for contact data

· Create interactions to accelerate the buy cycle

· Use surveys, polls to get trends, & feedback from customers

· Improvise campaign performance after each campaign

5

Analysis and Improvement

· Analyze and build lead generation program

· Create lead assignment and tracking systems

· Improve operations through testing

Importance of effective B2B lead generation is never more relevant than in the current markets.Automated data support tools alone cannot give all answer to your lead generation woes.It requires complete support and refined process from all the elements.


Contact Us now

For all you want to know about Data Check Central schedule a call back or email us now. Our data support staff will be happy to assist you in finding the right data solution for your business.

Monday, June 14, 2010

Build valuable customer relationships

  1. Having trouble with disparate data in your customer file?
  2. Are your loosing out with competitors due to insufficient data?
  3. Is your sales people reaching the wrong targets?
  4. Are you having problems with dirty data in your customer database?
  5. Are you reaching more customers at a lower cost?
  6. Are you validating, correcting & enhancing your customer data?
  7. How good is your data after merging two existing database?
  8. Is bad data hurting your sales and marketing programs?
  9. Which data hurts your sales and marketing programs?

If you've any of these issues, or have a gut feeling on the rising bad data in your database, then it's time for a free data consulation with our data masters. Check with us, and overhaul your database to bring it back to the value it deserves.

Contact Us now

For all you want to know about Data Check Central schedule a call back or email us now. Our data support staff will be happy to assist you in finding the right data solution for your business.


Friday, June 11, 2010

Supplier Data Management (SDM) Services

supplier data management services
Data Check Central's top-line supplier Data Management (SDM) services enable you to concurrently optimize your supplier base. Our supplier data management creates a consolidated view of supply base from disparate, decentralized and inconsistent data silos.

Our comprehensive supplier data management solution include:
  1. Supplier data Management
  2. Data Enrichement
  3. Supplier information Management
Our primary solution for supplier Data Mnagement involves:
  • Identification and fixing duplicate data
  • Cleasing existing data
  • Standardizing data in the right format
  • Refreshing data with current inputs
  • Managing data with regular updates
Efficient Supplier Data management enables you to:
  • Ensure that supplier data is clean and up-to-date
  • Identify duplicate suppliers data & cleanse them
  • Maintain up-todate data of master supplier database
  • Efficiently manage new supplier data
  • Ensure complete data
  • Classify and segment similar supplier profiles
Our data solution is clear choice for anyone who likes to increase the overall spend visibility and reducing the risk of bad supplier data in your system.

Talk to our "Supplier Data Enrichment Services" agent and get customized data programs for your business.

Thursday, June 10, 2010

Bad data is bad business. Good data is a goldmine.

Customer Data: An Untapped Source Of Profit

Managing customer data is excruciatingly time-consuming and difficult for most business. With millions of data, incomplete, incorrect or outdated information sit at different systems and departments. This hinders data utilization, leads to failure of CRM, prevents efficient use of database marketing and causes inefficient marketing expenses.

Take control of your data. Turn it to gold.

Data play a critical role in decision making, customer relationship and keep you in-touch with customers. Business priorities take precedence and these results in slack data management.
Data Check Central's Data Management services enable customers to maintain classified, standardized, and enriched DATA in their data pools. A well-managed data pool can dramatically improves procurement processes and assists customers in delivering higher value.

Quick tips for you to manage your in-house data:
  • Analyze your existing customer base
  • Understand similar traits of your best customers
  • Acquire large database of well-qualified prospects
  • Stay in touch with them at least once every 90 days
  • Send tailored communications relevant to these prospects
  • Follow-up persistently with regular communication
  • Collect feedback
  • Update the feedback on your marketing

Monday, June 7, 2010

Milking Data Assets- Small biz Database Marketing

protect data assets

Do you want the best use of your customer data? How can you deliver great, high quality data that make your application shine?

Your biz applications are only as good as your data. Poor quality data can increase costs, frustrate customers, lead bad judgment, result in missed sales opportunities, reduce the quality of CRM, result in poor decision-making or bad corporate governance.

That's pretty long list of woes for you to ignore the perils of bad data. Now if you're unable to do it internally, then you can trust us to work with your data.

Database Marketing for Your Small Business -

Data Check Central works on the front-line of business-to-business data to make it productive for our customers. We understand the importance of data and that's the reason we apply business manipulate your data.

Tailor Made Data Support - Small Biz Marvel

Our data solutions have been recommended by small biz concerns as it fits your budget and for efficient turnaround of results.

A well-coded customer database will allow you to use customer data to build highly profitable marketing programs. It will be your number one tool in selecting the best customers for each individual marketing program you create.

Our tailor made data solutions for small biz enable you to:

1. Mail merge names for direct mail communication

2. Enhance the quality & accuracy of email communications.

3. Identify your most valuable customers

4. Predict customer churn before it happens

5. Build retention and loyalty programs

6. Contact customer based on demographic interests

7. Allow you to identify customers by target market

8. Allow you to segment contacts by customer type

It's All About Creating Customers

You don't need big bucks to take advantage of the power of database marketing. Even as a small business owner you can leverage your in-house customer file to connect & acquire repeat biz. All you need to understand how your data can be used to connect with customers and use it to develop win-win situation for all.

Now bridge the gap between your data - Enhance sales, service, marketing!

We have small biz consultant to help you out all database marketing strategies. Sign-up now and get free one-to-one consultation from our data specialist.

Friday, June 4, 2010

Improve Data Quality with Profiling

append quality customer data
  • Do you really know your customers?
  • Are you sending the right promotion to the wrong people?
  • Are you wasting your time and money on wrong target?
If you knew their location, technology interest, buying plans, industry they belong, budget, revenue, etc., how could you leverage that to improve your marketing?

Data Check Central can help you uncover customer trends, find customer interests, profitable customer pools, and profile your customers. We have the expertise to look deep beyond what data meets the eye and find homogeneous pools of customer information. We identify the useful segments that you can use to personalize your interaction with your customer.

See what piece you're missing in the puzzle?
Solve the customer jigsaw with detailed report on customer pools, preferences, likes and interest. All this with very affordable pricing plan.

Solutions: Customer Profiling
Talk to our data agent for the best-fit solution for your business. Scrub you data for free along with our premier appending services. Submit your contact details for quick call back.

Thursday, June 3, 2010

Which Append you require?

appending mix
When and what type of appending service do you need?

This is a frequent question asked by our clients. If you have the same question, then it's important to spend 2 mts for quick self-talk.

Most often the answer depends on the objective. Are you trying to reach prospects/customers through any particular channel or are you trying to improve the effectiveness of CRM or you want to send more newsletters to your customers. Data means different for different users and its important to core purpose of your data.

Here are quick question to find the appending service for your biz?
  1. You have name and address but need customer phone number? You need a business phone append.
  2. You have phone number but you need customer's name and address? You need Reverse append
  3. You have customers address and city but you need email and phone? You require reverse phone/email append?
  4. You have name and address but need official email address? You can try our email append?
  5. You have email address and other contact information, and you need social media profile details? you need social media append?
  6. You have to send industry specific campaigns? you need SIC Code append.
  7. You have name but need the gender makeup? you need name parsing append.
Get the best-fit Append Solution- NOW!
Now you have good grasp of the append that's best for your business. If you like more information, talk to Ann for custom append solution.

LinkWithin

Related Posts Plugin for WordPress, Blogger...