Data Stewardship - Plan of Action

Answer key questions while evaluating data stewardship for a new project?

1. Who are the stakeholders of the data?
2. Who are the predominant user groups accessing data?
3. Can each end user be identified?
4. Who isresponsible for the capture, maintenance, distribution, and deletion of the data?
5. Understand who are the critical stakeholders of data?
6. What training programs are available to educate new processes?

Improve CRM initiatives by scrubbing bad Records

Your customers, CRM, markets and lead generation efforts are critical business assets; however, the performance of these could be undermined by one single factor: DATA.

Malign data in your data file can lead to bad CRM output & critical corporate errors. Before data shows age, put control on the data quality process through data management process.

CRM Data Quality
Data Check Central can support you in this process by combining powerful data analysis, scrubbing, matching, and data hygiene steps to monitor the integrity of your CRM data.

Our data scrubbing service support your biz to:

• Weed junk data from your customer data file
• Maintain data consistency and accuracy of CRM data
• Locate duplicate records or merge multiple records into one
• Append new data to your customer file
• Maintain integrity of your customer database

NEXT STEP: B2B Data Enrichment

Find if your data has signs of aging. Before it effects your CRM, run data cleansing program to remove duplicates, and incorrect data from your database.