Move Update To Reduce Postal Wastage

Update Mailing Address & Minimize Wastage

Every direct mailpiece sent from your biz carries a price tag. But wrong address cut short the purpose and goes to waste. Accurate mailing address of recipient is absolute essential to accomplish the purpose your mailer

mailpiece that becomes undeliverable-as-addressed (UAA) mail results in loss of time, money, effort for your organization and burns the hole in your budget.

With an approximately 10-20% attrition rate, it makes business sense to refresh your direct mailing database.

This is why most good businesses focus to update the customer's file regularly. Through mailing address update process, you stay connected and reach customers efficiently and cost-effectively.

Dirt in your customer database

Email address helps you to connect with hundreds of customers across your sales territory; in seconds. That's the beauty of email marketing. But behind the beauty, lies all kinds of haphazard issues. Such intentional act makes email address most vulnerable to mistakes.

Some common situations include:
1. Bogus Addresses
New subscribers are wary of submitting their email address to you. They cook up some easy to type email address in your sign-up box. Common variation of bogus address goes like "asdf@asdf.com". There's no point in having bogus address in your database. Remove them
2. Prank Addresses
Some users give our address that resembles real people, but again it's not their address (e.g. billg@microsoft.com). Such address robs the ROI from your campaign.
3. Malicious Addresses
More dangerous traps are email address used to report spam. Such email Id's can do more harm than any good to your biz. (e.g. abuse@yahoo.com). Spot it out and clean it from your mailing address

Start bridging the gaps between data and your customers. We can plug up the data holes in our data and help you sail through improved data quality decisions. Here's something to pull the right spirits.

Get a free append before you sign with us. 

Is your Data Coping With The Change!

More than 43 Million Americans change their addresses each year. Many of them are your good customers. These were your customers who were your past customers or some who still responds to your email promotions. However, not all of them have updated their change of address with you.

Here're some startling figures!

• Up to 25% of your postal addresses change every year
• Almost 20% of email addresses go bad every year due to bounces or unsubscribes
• Up to 19% of users change telephone numbers in a year
• nearly 35% of Internet users change their email addresses each year,
• Up to 21% of all CEO's change every year
• 25-33% of email addresses on a "house" file will become outdated every year.

In the next hour,

• 58 business addresses will change
• 11 companies will change their names
• 8 companies will go out of business
• and 36 new businesses will open

Are you ready with these changes? It's time to have a second look at your customer datafile.

With a consolidated data in place, you can b2b data for segmentation and plan effective marketing plans. Moreover you can leverage data to sent targeted email communication and marketing offers.

Get started to scrub your data now!. Questions? Click here to send us your request

Biz mailing address Append

What are the benefits of mailing address Append?

Reduced wastage from mailing to inaccurate prospects. Note that if you are significant mailer the savings can be substantial.

• Fewer returns and/or customer
• Reduced complaints
• Improved brand image
• Improved customer response rate
• Eliminate out-of-date postal address
• Higher return on investment

NB: Data Support Central can perform a cost benefit by studying your direct mailing database. We do a basic data audit to find a quick estimate on data append service.

Sign-up for free append test for your business data. 

Telephone Data Cleaning Service

Does your customer telephone database contain correct business, and mobile numbers of your customers/prospects?

If not, Data Support Central's telephone data cleansing and enhancement services can append the missing phone numbers to your in-house database.

Remove Wrong Telephone Number & Tele-marketing productivity

Data management budget only accounts for about 5-10% of the overall tele-marketing budget. Low allocation of funds for managing telephone data results in wrong calls, customer complaints, lowers productivity and reduces the ROI from telemarketing.

How poor telephone data can affect the response?

Poor data = poor productivity = poor output.

Most companies focus on the wrong side of campaign. They give impetus to the campaign instead on the fundamentals - DATA

If you're facing similar scenario in your business, we can help you with external data management services. We can help you to scrub your telemarketing list with correct phone numbers. Our flexible data management solution is ideal for small business with small budget and with unique data request.

Our service includes:

• Tele marketing list scrubbing
• Telephone List building
• Telephone data verification service
• De-duplication of phone numbers

Data Support Central's tele-marketing service updates your database with accurate and up-to-date telephone numbers of your customers. Correct phone numbers of your customer help you to communicate with your customers faster and more effectively.

Our telephone data cleansing and enhancement services ensure that you have the right information to reach key prospects and customers without fail.

Build customer loyalty through quality telemarketing

Our telephone number verification service is completely automated. This helps in faster processing of your data and you get refurbished data at the shortest time. Our efficient process removes wrong numbers from your telephone data and improves the efficiency of your telecallers.

Few cents on each record will reduce charge backs 6-21%. This can save a huge overhead cost on your telemarketing operation.

Benefits/features of business telephone number verification service:

• Reduce admin costs of manual phone user verification
• Ensure clean verified records on your database
• Comprehensive support for all countries and phone types

Contact me for additional questions and pricing on our phone append/ phone verification services. I'll be happy to assist you with a FREE phone append or validation test.

Best Practices for Optimal Email Marketing

As email volumes escalates, it's important to focus on the best practices that affect deliverability: sender reputation, bounce management and authentication. For newbie technology marketers it can be a daunting task to keep pace with the latest best practices. However, there's always room for improvement or to start with the basics.

Here're the list of action points to optimize your email marketing:

1. Use signs or logo to bring in trust factors
2. Design HTML email for browser based email clients, and Outlook 2007
3. Best to avoid nesting tables, CSS, Scripts, Flash, etc.
4. Always use ALT tags for every image
5. Test your campaign & check preview pane viewing
6. Send text & HTML campaign
7. Scrub email data after every campaign
8. Monitor blacklists and ISP’s for potential delivery problems
9. Make use of imagery to drive action for the audience/conversion
   
   
   

Social Mindset

How do you plan to leverage the booming social connectivity of your customers? Are you still looking for ways to tap more brand converge from social media sites?

As marketing goes social, most biz marketers are yet to discover the ifs and buts of social media marketing.

Contrary to the earlier email marketing blasts, brands interested in social media conversation should take a holistic, goal-oriented, authentic approach to social media marketing, rather than focusing one way approach towards marketing.

Here are some reasons why you should consider social media marketing:

It fosters natural conversation:

It fosters two way conversation with larger audience. You can expose your brand essence to all your customers without interrupting them.

It’s a chalice of user

Used with proper knowledge, it can be a great source of web traffic. It allows you to strategically get users interested in your products or services.

It’s low-cost/high returns

If done right, you can get more worth than the cost. Instead of buying paid links, you can spearhead your links in-front of potential prospects and customers

It complements other marketing efforts

Synergy effect of social media presence can lift the performance of your website and other propagate your conventional marketing.

Append social media profiles!

CRM data with Social Media Appending
Customer interaction through social networking sites enable organization to connect with customers through constant interaction. While websites can the pillars of your digital identity, the social media sites help you to strength the bond with customers and prospects.

While many sites have different edge, you'll have to choose the right profile based on your niche.

But the 4 top social media profiles preferred by firms are:

• Twitter

• LinkedIn

• Facebook

• MySpace

But who's the time to add social media profiles to your exisiting customer record. Do you have people on board to append social media connection of each customer?

In case you're experiencing any such difficulties, then you can approach you to get social media append solution.

What can we append social profiles?

We can append respective social media profile of your customers to your customer file.

Your benefits of social media appending?

You can identify customers/prospects interests, point of interest, trigger points, converse with them, and create a two way communication.

Social Media Monitoring and Tracking: How?

• Company Name
• Hot Industry Sites
• Company URL(s)
• Product/Service Names
• Product/Service URL(s)
• Track your competitors
• Employee Activity
• Newsgroups
• ZoomInfo
• SERPs
• Blog Comments

Get the business edge in changing business scenario with social media data in your customers record. Get the leading edge by leveraging social media for business.

Contact Data Support Central's agent for a walk through on our latest social media append service. You can ask for a call by filling in the online form.