Before you start segmenting customer data you require a certain level of knowledge about your customers. Most marketers add new fields at random, without adding it for a specific purpose.
Next time you start building data, you should hold a clear picture of the objective, and purpose of maintaining data. Based on our experience, we have listed few self question for you to answer before you build a comprehensive database.
- What is the objective of adding new fields?
- What kind of data do you require for your marketing?
- When was that data collected?
- How can I find the best customer?
- How do I sort customer based on their preference?
- What all channels do I require to communicate offer to customers?
- Can I see the last purchase?
- Which data will help me to persolize email communication?
