Data validation is best done at regular intervals to clean, correct and update the values in the database. These routine procedures on contact information uses validation rules. Most often, the data validation rules includes explicit validation logic to check the accuracy of the data.
Data Support Central® utilizes our large in-house B2B data to validate your business data. Our 32 million B2B data is sourced from our master datafile. During data validation process, we compare your data with our fresh data to validate names, phone numbers, email address and physical addresses.
You can use our B2B validation service to:
Contact us to see how we can refurbish your customer data with B2B data validation service. Reach us with your data priorities.
Data Support Central® utilizes our large in-house B2B data to validate your business data. Our 32 million B2B data is sourced from our master datafile. During data validation process, we compare your data with our fresh data to validate names, phone numbers, email address and physical addresses.
You can use our B2B validation service to:
- Reduce the cost of bounced mails ( by updating postal records)
- Reduce the email bounces ( Email Address validation)
- Increase delivery rates of direct mail campaigns
- Track, update the contact details of customers
- Improve the integrity of your customer data.
- Generate more leads from email marketing, telemarketing and direct mail campaigns.
- Reduce marketing cost by using relevant data
Contact us to see how we can refurbish your customer data with B2B data validation service. Reach us with your data priorities.
You're right that customer data validation can reduce day-to-day marketing costs, which will greatly benefit small and medium businesses during a down economy.
ReplyDeleteI'd like to revisit your point about how customer data validation can increase response to direct marketing programs. Cost is only one addressable lever in a marketing program and businesses can't forget about the upside of a smart marketing investment. By increasing the quality of customer data and how it's used in a campaign, businesses can dramatically improve ROI and add greater value to customer relationships.
If interested, then here's an article I wrote that uses an example of how Nordstrom Rack used basic customer data - a woman's shoe size - to cut through the direct mail clutter and effectively make its point. The example used sat on my refrigerator for two weeks before my wife dragged me down to Union Square (New York, NY) for a fun morning of shopping. :-)
http://www.pbsmartessentials.com/engage-my-customers/justinamendola/transform-your-direct-marketing-by-better-using-customer-data/
Thanks,
Justin
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ReplyDelete