Value of Demographic Append

If you’re not already using demographic information of your customers/prospects in your marketing communication, then you're missing out on a great deal of revenue. People these days have become very choosy. To make your email messages relevant, your messages should resonate on familiar touch point.

Most savvy marketers add relevant demographic variables including age, sex, employment, location to the existing data.The demographic information included in the file is tailored to the specific marketing goal and industry served.

Here're few points to support demographic apending:

• Enhances customer insight
• Make the selling easy for your sales reps
• Add value to your marketing communication 
• Enables you to segment the data
• Assists in modeling identify high potential prospects
• Improves targeting efficiency of email campaigns

If you're thinking of appending relevant demographic data to your customer/prospect file, then you can contact us for a quick review/sample.


Adding demographic details to your marketing database answer such questions as:

1. What variables can be used for segmentation?
2. What are the most important elements for a customer?
3. Which customers are most profitable?
4. Where are traits of an ideal customer?
5. What really matters to the customer?

B2B Customer Data Validation

Data validation is best done at regular intervals to clean, correct and update the values in the database. These routine procedures on contact information uses validation rules. Most often, the data validation rules includes explicit validation logic to check the accuracy of the data.

Data Support Central® utilizes our large in-house B2B data to validate your business data. Our 32 million B2B data is sourced from our master datafile. During data validation process, we compare your data with our fresh data to validate names, phone numbers, email address and physical addresses.

You can use our B2B validation service to:

• Reduce the cost of bounced mails ( by updating postal records)
• Reduce the email bounces ( Email Address validation)
• Increase delivery rates of direct mail campaigns
• Track, update the contact details of customers

Benefits of data validation:

• Improve the integrity of your customer data.
• Generate more leads from email marketing, telemarketing and direct mail campaigns.
• Reduce marketing cost by using relevant data

Fine tune your direct marketing data
Contact us to see how we can refurbish your customer data with B2B data validation service. Reach us with your data priorities.

B2B Data Scrubbing Services

In an ideal world, data would valid, consistent for a long time. But in real life, data changes value at any point. This happens due to many reasons beyond your control. Errors happen when:

• Data is wrong, incomplete
• Data is formatted incorrectly
• Existence of duplicate data
• Human data entry error
• Typos and transpositions
• Data missing
• Variations in spelling
• Errors due to data migration
• Wrong data coding standards
• Errors from legacy system
• Outdated data 

How can you fight it out?

The only way to safe guard your data is through data scrubbing operations. Performing data scrubbing at regular intervals can resolve such issues in the bud.

We use manual and automated data scrubbing softwares to parse, standardize, correct, match and consolidate data. Our large master database containing 25 million b2b records are used to find similar matches. For customized data scrubbing service, we use our data analysts to locate specific files in your file.

Would you like to know more? 
For feasibility study on your data scrubbing solution, please submit your request here.

Master Data Management Services

We're close to serving our 7th customer for this year. It has been a phenomenal year for us. The highlight of the business was the surge of interest for appending social media profiles. Usually we had publishers as clients, but this time we have more clients for diverse from industries such as:

• Information Technology
• Manufacturing
• Healthcare 
• Logistics
• Training firms

If you're just wondering the new wave of interest on social media appending, then you just need to look around you. More than ever customers and prospects are interacting through social media. Due to this it's important for business to socialize through social media channels.

Hence, companies are interested to append social media profiles of customers and prospects to their existing database.

Lasting Success with B2B Data

Customer Relationship Management (CRM) initiatives are designed to connect and expand ties with customers. This is achieved by tapping the full potential of the customer information residing in the database.However, with time these data churns. Why is anybody's guess.

Question: How do you win back the skewed data? What process is there to get data in one-shot?

Answer: Data appending. It can reduce elapsed time, cut data updation time by upto 70%.

Many top data management firms offer data retrieval services to win back data.  Get in touch with the vendors or get quote form them to fix our data, before it start effecting your CRM. If you require any assistance, contact us for a free quote.