Friday, August 6, 2010

Good Data Makes Good Marketing Sense

How you benefit from our data Cleansing, Enrichment, Email data Management Services?

In our daily work we support small and medium sized businesses in the following ways:

Our innovative services enable fast development, deployment, and integration of enterprise-class data applications in your business. We believe in this motto "Good data makes good marketing".

  1. We tidy your data through data scrubbing
  2. We realign data fields, and submit the right data in the right field
  3. We bring standardization in your database through accurate data assigning
  4. We provide a single view of your customer through data verification
  5. We verify your data for missing addresses, zip codes, phone numbers, email address etc.
  6. We remove duplicate customer records from your customer file
  7. We segment your data based on the most intelligent parameters

As per most reports, 2 out of 4 database marketers hold more than 24% of unproductive data in their database. This massive bad elements in your repository

  • Prevents your marketing messages from reaching your audience
  • Reduces the value of campaign tracking statistics
  • Results in wastage of production& increases delivery cost
  • Results in missed opportunities
  • Increases customer attrition, & reduces cross-selling, and up-selling opportunities
Sign-up for more information on how to improve the quality of your data.

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