Data quality issues impacts the quality of decision, skews the performance of your CRM or ERP applications. It can also reduce the ROI from marketing promotions.
Despite all these issues, incorrect data are everywhere. In some B2B business, the volume of incorrect data has gone beyond 32%. Flawed information also results in meaningless analysis of data. Issues like wrong identify of customer, incorrect contact information, or wrong purchase history all spells doom on data-dependent business operations.
Wrong data goes beyond the business decisions, it bleeds your customer base.
Here's how poor data quality drives loss for your business:
- Wrong sales product inventory and production forecasting
- Incorrect billing and payment. It alters the real state of your financials
- Failure to track high-value customers
- Increase the cost of marketing
Are you looking for a way out from bad data circulating in your business?
Here's the next best way of weeding out junk data from your business. We can update or add up-to-date business information to each record. Thanks to our large captive b2b data, we use it to re-shape your busines data and give your business the real worth of your data.
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