Value of Demographic Append

If you’re not already using demographic information of your customers/prospects in your marketing communication, then you're missing out on a great deal of revenue. People these days have become very choosy. To make your email messages relevant, your messages should resonate on familiar touch point.

Most savvy marketers add relevant demographic variables including age, sex, employment, location to the existing data.The demographic information included in the file is tailored to the specific marketing goal and industry served.

Here're few points to support demographic apending:

• Enhances customer insight
• Make the selling easy for your sales reps
• Add value to your marketing communication 
• Enables you to segment the data
• Assists in modeling identify high potential prospects
• Improves targeting efficiency of email campaigns

If you're thinking of appending relevant demographic data to your customer/prospect file, then you can contact us for a quick review/sample.


Adding demographic details to your marketing database answer such questions as:

1. What variables can be used for segmentation?
2. What are the most important elements for a customer?
3. Which customers are most profitable?
4. Where are traits of an ideal customer?
5. What really matters to the customer?