Tuesday, June 15, 2010

B2B lead generation - Quick Checklist

How can you effectively streamline your lead generation efforts? Based on our market experience and exposure, we’ve compiled 5 steps for B2B lead generation system.

For the critically inclined marketers this will give you a quick run-away list to benchmark your lead generation process.

5 Step process for B2B Lead Management System

1

Build prospect/customer database that includes:

· Find in-depth profile of desired market/customer base

· Clean data at regular intervals

· Append fresh data to current data

2

Validate and profile existing data

· Build contact details for finer interactions

· Leverage social media profiles to build more conversation

3

B2B Lead generation

· Profile your best customer

· Create self qualifications criteria for web

· Create score card to define quality readiness and nurturing levels

· Create segments belonging to each homogenous customer segment

4

B2B lead Nurturing Process

· Develop prospect position buy cycle

· Develop all details for contact data

· Create interactions to accelerate the buy cycle

· Use surveys, polls to get trends, & feedback from customers

· Improvise campaign performance after each campaign

5

Analysis and Improvement

· Analyze and build lead generation program

· Create lead assignment and tracking systems

· Improve operations through testing

Importance of effective B2B lead generation is never more relevant than in the current markets.Automated data support tools alone cannot give all answer to your lead generation woes.It requires complete support and refined process from all the elements.


Contact Us now

For all you want to know about Data Check Central schedule a call back or email us now. Our data support staff will be happy to assist you in finding the right data solution for your business.

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