Customer Data: An Untapped Source Of Profit
Managing customer data is excruciatingly time-consuming and difficult for most business. With millions of data, incomplete, incorrect or outdated information sit at different systems and departments. This hinders data utilization, leads to failure of CRM, prevents efficient use of database marketing and causes inefficient marketing expenses.
Take control of your data. Turn it to gold.
Data play a critical role in decision making, customer relationship and keep you in-touch with customers. Business priorities take precedence and these results in slack data management.
Data Check Central's Data Management services enable customers to maintain classified, standardized, and enriched DATA in their data pools. A well-managed data pool can dramatically improves procurement processes and assists customers in delivering higher value.
Quick tips for you to manage your in-house data:
- Analyze your existing customer base
- Understand similar traits of your best customers
- Acquire large database of well-qualified prospects
- Stay in touch with them at least once every 90 days
- Send tailored communications relevant to these prospects
- Follow-up persistently with regular communication
- Collect feedback
- Update the feedback on your marketing
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