Marketers in a bid to reach customers through social networks are keen to append social networking profiles to their existing profiles. As such most sought after social information are
- Twitter, Facebook, LinkedIn customer urls
- Demographic information of customers
- Username of customers in social media
How can you utilizing social data to your advantage?
Facebook in 2011 is crossing customer base of over 600 million, while Twitter is close behind. It's a big treasure chest for B2B marketers if they can identify customer profiles in these two main networks.
The key benefits by appending Social Media Profiles :
- Understand Customer communication Preferences
- Uncover active channels used by your customer
- Segment profiles based on social channels
- Reduce "email marketing" fatigue
- Reactivate old customers using social network channels
- Build dialogue with customer though relevant social networks
Till 2010 end, social media channels allowed marketers to gain user information from their network. Now with law suits, this option of buying buyer profiles is over. Now you to manually harvest social media profiles from each network. That's a huge work for marketers but there's no other way.
In case you're looking for support to append social media profiles of your customers, you can get it done by us. Contact us now with social appending plans.
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