E-commerce objectives

Before you blast across the digital marketing frontier, it's important to fix your goals/objectives of your trip. After fixing your goals, the optimization becomes easier, more effective. Moreover, you can achieve the desired outcomes in a more organized way.

As you see in the above chart by MarketingSherpa, most industries map the landing page to match with the set goals of their business. This chart gives you an intuitive understanding of the goals of industries.