Wednesday, July 28, 2010

Is your Data Coping With The Change!

More than 43 Million Americans change their addresses each year. Many of them are your good customers. These were your customers who were your past customers or some who still responds to your email promotions. However, not all of them have updated their change of address with you.

Here're some startling figures!
  • Up to 25% of your postal addresses change every year
  • Almost 20% of email addresses go bad every year due to bounces or unsubscribes
  • Up to 19% of users change telephone numbers in a year
  • nearly 35% of Internet users change their email addresses each year,
  • Up to 21% of all CEO's change every year
  • 25-33% of email addresses on a "house" file will become outdated every year.
In the next hour,
  • 58 business addresses will change
  • 11 companies will change their names
  • 8 companies will go out of business
  • and 36 new businesses will open
Are you ready with these changes? It's time to have a second look at your customer datafile.

With a consolidated data in place, you can b2b data for segmentation and plan effective marketing plans. Moreover you can leverage data to sent targeted email communication and marketing offers.

Get started to scrub your data now!. Questions? Click here to send us your request


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